Integrated Campaigns Manager at Stripe

Who we areAbout StripeStripe is a financial infrastructure platform for businesses. Millions of companiesfrom the worlds largest enterprises to the most ambitious startupsuse Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyones reach while doing the most important work of your career.About the teamStripes global demand campaigns team delivers marketing campaigns that drive awareness and engagement for our audiences solutions and products worldwide. Working closely with sales and marketing teams our campaigns support Stripes larger business objectives and deliver impact. We build deliver monitor and evolve campaign delivery across a broad suite of content tactics and channels. Using a broad suite of metrics we continuously measure our work and refine our strategies to improve outreach enhance the customer journey and support revenue growth for the organization.What youll doIn this role youll champion an audience or solution and youll quarterback the integrated campaign plans and playbooks for that focus area in alignment with regional GTM strategies. Youll be an expert in your focus area holding deep market and audience insight and direct business accountability. Youll lead a large global cross-functional workstream to build campaign strategies and content then work with regional teams to deliver materials through integrated channels. Youll capture performance against all of your efforts analyze results and share learnings to drive continuous improvement and impact. Ultimately youll be accountable for acquisition engagement and pipeline growth.The ideal candidateExcels in leading and driving large complex global campaigns or programsHas strong analytics skills with the ability to interpret analyze and communicate campaign performance across marketing and sales KPIsWorks with and influences across cross-functional stakeholder groups including senior sales marketing and product leadersHas a proven track record developing global campaigns and delivering campaign playbooks for international localisation and executionIs a passionate advocate for their users/audiences/customersSees around corners; anticipates and unblocks challenges stays ahead of market/audience trends and anticipates regional/country needs and nuanceUnderstands modern storytelling and content trends and can translate those into thoughtful resonant campaign strategiesIs agile iterative AI-fluent and comfortable with ambiguity and high growth environmentsResponsibilitiesOwn the overall campaign strategy and plan for your audience or product and drive the global cross-functional workstream for activation and impactPartner with comms product marketing channel teams regional and field marketing partner marketing sales teams and more to define and implement campaigns.Work with regional marketing to ensure local relevance and advise on campaign deliveryUse your multi-channel expertise to deliver campaigns via digital web email online events direct mail social events sales plays and more all in partnership with functional and regional teamsPartner with product marketing and content/editorial teams to develop compelling relevant campaign materials and content sets including whitepapers guides blogs checklists interactive content promotions/offers etc.Use and/or recommend leading tools to improve or accelerate the work of the campaigns functionAct as an expert for your owned audience/solution to champion market trends competitive context and customer insights ultimately shaping all industry campaign strategies.Track analyze and report on campaign performance metrics with a focus on lead generation pipeline and target account penetration. Share learnings regularly to improve overall campaign efficacy.Who you areWere looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements you are encouraged to apply. The preferred qualifications are a bonus not a requirement.Minimum requirements10 years of enterprise B2B marketing experience that includes some mix of integrated campaigns content marketing regional/field marketing and/or account-based marketing with demonstrated increase in scopeExceptional knowledge of FinTech industry landscape trends and technologyProven expertise in partnering with regional marketing and sales teams to build grow and develop pipelineAnalytical acumen with the ability to build interpret and adjust measurement tools and dataExceptional presentation writing and communication skills especially to executive stakeholdersAppetite and ability to work through ambiguity evaluate and recommend solutions and drive clarity across complex global stakeholder groupsAbility to build campaigns and programs from the ground orchestrating many moving parts across disparate functionsPreferred qualificationsExperience at a highly dynamic fast-growing growth tech companyExperience in the payments financial technology or adjacent industries or marketing FinTech solutionsIntegrated campaigns experience focused on select audiences: enterprise and industries (retail media/entertainment/gaming financial services insurance travel/hospitality/leisure) SMB/mid-market SaaS platforms startupsProduct campaigns experience focused on payments fraud financial services and/or embedded financeRequired Experience:Manager Key Skills Restaurant Experience,Customer Service,Employee Evaluation,Management Experience,Math,Employment & Labor Law,Sanitation,Leadership Experience,P&L Management,Mentoring,Supervising Experience,Restaurant Management Employment Type : Full Time Experience: years Vacancy: 1