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Integrated Marketing, Creative Marketing Management at Samsung
JOB DESCRIPTION
Marketing Strategy Leader
This role is not eligible for immigration sponsorship. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and network systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United Statesinvesting over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
Role and Responsibilities
This role focuses on leading integrated marketing and creative marketing strategies in Plano, Texas. This role will collaborate with cross-functional teams to develop and execute innovative marketing campaigns, optimize brand presence, and enhance customer engagement.
Roles & Responsibilities:
- Develop and execute integrated marketing strategies to drive brand awareness and customer engagement.
- Collaborate with brand marketing teams to establish creative assets (e.g., photography, logos, key visuals, messaging) and delivery schedules.
- Manage marketing development funds to create innovative sales-generating marketing tactics.
- Analyze market trends and customer behavior to inform marketing strategies and optimize campaign performance.
- Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
Minimum Qualifications:
- Bachelor's degree in marketing, business, communications, advertising, or a related field.
- 12-14 years of experience in integrated or creative marketing.
- Strong project management and analytical skills.
- Proficiency in Microsoft Excel and PowerPoint.
Skills and Qualifications
Preferred Qualifications:
- MBA or advanced degree in business or marketing.
- Experience in the consumer electronics or technology industry.
- Familiarity with CRM, social media, and digital media marketing.
- Strong communication and collaboration skills for working in a dynamic, matrixed organization.