Integrated Strategist, Business Solutions at Horizon Media

Job DescriptionJob SummaryThe Integrated Brand Strategist is responsible for the fluidity and efficient execution of all account maintenance tasks in coordination with the Integrated Brand Supervisor ensuring that all campaign and administrative items are communicated to the appropriate teams and partner agencies in a timely manner. The Integrated Brand Strategist is also a key player in the activation of digital media as all digital media is not only planned but executed through the integrated strategy function.They oversee delivery of campaign materials such as media authorizations insertion orders schedule or insertion reports as well as creative elements to clients and internal part with team leadership they participate in brainstorming sessions status meetings and client plan presentations. The Integrated Brand Strategist also aids in the development of plan recommendation decks utilizing their knowledge of clients business objectives competitive landscape and marketplace analysis to inform sound strategy and recommendation. The Integrated Brand Strategist is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness exhibit accountability work independently and demonstrate initiative. The will own the day-to-day logistics in the planning implementing and maintaining of digital media campaigns in addition to participation in developing the broader multi-channel strategy.Main Duties and Responsibilities30% - Strategic Planning 20% - Client Relations25% - Stewardship25% - Media ActivationManage the day-to-day media plan development budgetary analysis buy maintenance and implementation of campaigns working closely with activation teams to ensure that media plans are executed smoothly.Employs Horizons suite of planning evaluation and buying tools (i.e. Nielsen Comscore eMarketer and Forrester) for application/analysis into competitive landscape target consumption support plan development and reportingProvides critical thinking and analysis to draw conclusions and construe actionable implicationsUtilize knowledge and understanding of clients products/services and industry to inform sound strategy and recommendationsEffectively manage all daily tasks as well as guide development and education of Assistant StrategistRemain current on the status of media assignments and executions to inform weekly internal and client status reports alerting appropriate management to any problems or delaysAssemble and assess media posts post campaign analysis and competitive reports to inform future planning and recommendationsBuild and foster open communication with clients and media partners serving as a key HMI contactMedia ActivationParticipates and leads team brainstorms to kick off plan and consideration set development for digital mediaMonitors trends tools opportunities and applications in paid social media environments and appropriately apply that knowledgeInvestigates cross-channel opportunities incorporating mobile and social extensionsCreates and presents media specific documents such as RFPs media plans objectives and strategies decks and other related functionsCoordinates review of RFP submissions for maximized social media integrations.Leads in RFP review of partners/site responses compiles proposal analysis and drives partner negotiationsCampaign execution & management:Traffic plan assets such as creative and required tracking tagsSet up 3rd party ad server/tracker system: follows through to ensure sites are enabled functioning properly and all materials are received from creative agencyExecutes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issuesCreates campaign post launch information such as screenshots links and placement information to demonstrate proof of placement for clientsEnters and manages plans in billing system tracks insertion orders creative specifications development and handles Traffic sheets/creative assignment as necessaryGenerates insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocolMaintains plan records insertion orders contact lists spec documents and TI sheets etc.Monitors manages and optimizes self-service paid social activation across Facebook Twitter and other relevant social environments; includes buy set-up (targeting selections)Manages day-to-day communication with key partners: Vendors Partner Agencies and Creative media and social clientsSupervisory ResponsibilitiesEffectively guide development of Assistant Strategist within Horizon as well as the industry at large educating Assistant on Horizons principles industry and media trendsDelegate and manage Assistant daily tasks reviewing all finalized work for internal or client distributionContribute to performance reviews of Assistant Brand Strategy identifying strengths and areas for growthParticipate in interview process for Assistant Brand Strategist roleKnowledge and Skills RequiredMinimum 1-2 years planning experience required experience with multiple media channels preferredSolid understanding of media math terminology and analytical tools (MRI Nielsen Scarborough) Proficient in Microsoft Office Suite (Excel PowerPoint Word)Effective verbal and written communication skills problem solving mentality Professional demeanor and strong client relationship management experience Experience developing and presenting plan presentations#LI-LT1 #LI-hybridHorizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements.Salary Range$64350.00 - $80000.00A successful applicants actual base salary may vary based on factors such as individuals skill sets experience training education licensure/certifications and qualifications for the role. As an organization we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage life and disability insurance retirement savings plans company paid holidays and unlimited paid time off (PTO) mental health and wellness resources pet insurance childcare resources identity theft insurance fertility assistance programs and fitness reimbursement. Key Skills Organizational Management,Presentation Skills,Agile,SAFe,AWS,Solution Architecture,Conflict Management,Data Management,Scrum,Team Management,Pre-sales,Management Consulting Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 64350 - 80000