IRL Engineer (In-Person Marketing Engineer) at Vendelux

Vendelux helps companies discover the best events. Event marketers are the unsung heroes of successful companies. From generating leads to building world-class brands event marketers make magic happen throughout the year. Vendelux is here to help maximize the impact of all the events that a company sponsors and attends.We are a Series A SaaS company and provide the system of record for event marketing. Our software platform provides proprietary insights that helps high-growth companies find the highest ROI events conferences and trade shows to attend and sponsor. We have built an AI-powered platform that customers describe as an event marketers dream.Vendelux was founded in 2021 and our recent $14 million Series A was led by FirstMark whose portfolio includes companies like Shopify Pinterest Discord Airbnb Draft Kings Carta and Justworks (amongst others). Our leadership team includes alumni from Bain ZoomInfo Shutterstock Compass ModernLoop Forter Zulilly NewtonX.As companies shift more of their revenue strategy toward in-person interactions were creating a new role inside Vendelux that reflects the future of go-to-market: the IRL Engineer.This role is dedicated to engineering the highest-impact in-person interactions possible for our internal teams our customers and our partners. The IRL Engineer will design the systems playbooks and programs that maximize face-to-face time across events field activations owned experiences and business travel.If the GTM Engineer empowers teams with AI the IRL Engineer uses AI to empower teams with human connection the ultimate lever in modern GTM.We are hiring our first IRL Engineer to set the standard for innovation measurement and ROI around every in-person moment Vendelux creates.This role reports directly to our Head of Marketing.To apply email your resume and cover letter to .ResponsibilitiesAs the founding IRL Engineer you will:Engineer an industry-leading IRL marketing strategyBuild and execute Vendeluxs strategy for in-person interactions across owned events third-party conferences field activations and community experience.Use the Vendelux platform to identify the highest-ROI opportunities for customer and prospect engagementsCollaborate with team members across departments while also leveraging AI Agents to create IRL connections at scaleMaximize meeting density & relationship valueGenerate sales pipeline and deepen customer/partner relationships through high-quality in-person interactionsEnsure every event (owned or sponsored) is optimized for maximum meetings with prospects customers partners and talentOperationalize IRL executionOwn sponsorship negotiations event budgets and ROI reportingRun owned experiences such as meetups customer dinners micro-events and executive gatheringsCoordinate all pre- and post-event logistics coordinate AI Agent & human outreach and build agentic follow-up systemsBuild repeatable playbooks & cross-functional alignmentCollaborate closely with sales marketing product and leadership to align IRL strategy with business goalsCreate scalable processes and measurement frameworks that operationalize relationship-buildingRepresent Vendelux externally as a thought leader in IRL marketing excellence and the future of event marketingCollaborate with engineering and product to build AI Agents that operationalize IRL Engineering tasks and IRL marketing jobs to be doneQualifications5 years in event marketing field marketing experiential marketing or similar roles at a B2B tech companyExperience managing event budgets and driving measurable ROIData-driven mindset can tie IRL activities directly to pipeline and revenue (badge scans success)Interest and experience leveraging new AI capabilities to manage event logistics budgets and driving measurable ROIHigh ownership mindset; sets a high bar for excellenceThrives in a fast-paced environment and learns quicklyExceptional at prioritization and delivering resultsDemonstrated track record of beating goals and growing in responsibilityA culture-builder who elevates team performanceBenefitsHigh earnings potential with aggressive bonuses for over-performanceCompetitive base salary bonusEquity participationMedical dental and vision coverageWork remotely or from our NYC HQUnlimited PTO two yearly company shutdowns (July 4th week & ChristmasNew Year week)Not all candidates will check all of the requirements listed above and thats ok! We are open to great people from non-traditional backgrounds.Vendelux is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race color ancestry religion gender gender identity parental or pregnancy status national origin sexual orientation age citizenship marital status disability or veteran status. Key Skills Joomla,IT Hardware,Ado,Agriculture,Art And Craft Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1