Principal, ABM Strategics at NetApp

Job Summary We are seeking an experienced and dynamic Principal of Account-Based Marketing (ABM) for our North America Strategics segment to lead and execute ABM strategies targeting high-value strategic accounts. This role will be pivotal in driving revenue growth enhancing customer engagement and aligning marketing efforts with customers business and sales objectives. The ideal candidate will possess strong leadership skills advanced analytical capabilities and a proven track record of success in ABM.Job Requirements Develop and implement comprehensive ABM strategies tailored to high-value strategic accounts ensuring alignment with sales goals and objectives.Account segmentation determining 1:1 1:few or 1:Many tacticsCollaborate closely with sales leadership to co-develop marketing plans participate in sales meetings and ensure consistent messaging across teams.Utilize advanced data analytics to gain insights into target accounts track campaign effectiveness and optimize strategies based on data-driven decisions.Lead cross-functional teams including central marketing sales partner customer success and other key stakeholders to ensure a cohesive approach to targeting and engaging strategic accounts.Stay ahead of ABM technology trends evaluate and implement new tools and platforms to enhance targeting personalization and measurement capabilities.Develop and oversee ABM strategies and plans. Leads the creation of ABM Playbook for North America.Manage budgets and resources efficiently justify investments and demonstrate ROI from ABM activities.Serve as a thought leader in ABM industry marketing sharing best practices trends and insights both internally and externally.Develop and execute customer retention and expansion strategies identifying upsell and cross-sell opportunities within strategic accounts.Provide regular updates and reports to executive leadership highlighting the impact of ABM initiatives on business outcomes and making strategic recommendations.Ensure compliance with data privacy laws and ethical standards in all ABM practices.Education Bachelors degree in Marketing Business or a related field; MBA or advanced degree preferred.ABM Certified preferred12 years of experience of B2B marketing including account-based marketing enterprise marketing or related roles with a proven track record of success.Strong leadership with the ability to inspire and motivate cross-functional teams.Advanced analytical skills and experience with data-driven decision-making.Excellent communication and collaboration skills with the ability to work effectively with diverse stakeholders and senior executivesIn-depth knowledge of ABM technologies tools and best practices.Strong customer-centric mindset with a focus on delivering exceptional customer experiences.Results-oriented with a demonstrated ability to achieve measurable outcomes.Adaptability and a willingness to embrace innovation and change.Compensation:The target salary range for this position is 203150 - 302500 USD. The salary offered will be determined by the candidates location qualifications experience and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards reflecting a variety of factors and include a comprehensive benefits package. This may cover Health Insurance Life Insurance Retirement or Pension Plans Paid Time Off various Leave options Performance-Based Incentives employee stock purchase plan and/or restricted stocks (RSUs) with all offerings subject to regional variations and governed by local laws regulations and company policies. Benefits may vary by country and region and further details will be provided as part of the recruitment process. Key Skills Business Development,Classroom Experience,Dayforce,Go,Cloud Computing,AWS,Teaching,Administrative Experience,Leadership Experience,negotiation,SAS,Data Analysis Skills Employment Type : Full-Time Experience: years Vacancy: 1