Lead Shopper Consumer Insights at Advantage Unified Commerce

Lead Shopper Consumer Insights

This position translates shopper and consumer behavior, into actionable insights that drive strategic decision-making across marketing, sales, and category development. This role leads the design and execution of research initiatives, synthesizes data from multiple sources, and partners cross-functionally to influence business outcomes. The Lead is expected to demonstrate strong analytical acumen, storytelling capabilities, and stakeholder engagement to elevate the voice of the shopper and consumer within the organization.

Job Will Remain Open Until Filled

Responsibilities

Leverages and organizes data for insight driven analytics in support of new item initiatives and assortment opportunities

Develops promotion and merchandising recommendations

Expert in insights best practices with the ability to identify evolving needs and actively develop solutions

Works independently with minimal supervision to solve complex problems

Proactively identifies and is responsible for making improvements to team processes enhancing the quality of deliverables across the team; viewed as a go-to resource, having a specialty within a system or process

Interacts with client partner senior leadership to develop longer term brand strategies

Has established relationships and collaborates with team members

Independently manages a varying number of clients with mostly complex categories, relationships, and business requests

Engages in the ongoing business planning process for each assigned client, focusing on shopper-based strategies and initiatives

Ensures that strategies and deliverables are aligned with clients' goals and expectations

Actively identifies opportunities for upselling and cross-selling

Anticipates business needs by proactively identifying challenges and opportunities

Creates insight driven presentations with actionable tactics and strategies

Proficient in secondary data sources and uses them to develop presentation depth

Develops creative presentations with an eye toward storytelling, focused on flow, visualizations, headlines, and using branding guidelines

Proactively conducts secondary research to find answers and share solutions with clients and peers

Actively participates in team building and best practice sharing to increase team effectiveness

Mentors and coaches new team members

Qualifications

Education Requirements: Bachelor's degree (Technical certifications are a plus)

Experience Requirements: 68 years experience in relevant field (Syndicated Data and Category Management experience preferred)

Travel requirement: No travel requirements

Required Knowledge and Skills

Intellectually curious, eager to problem solve, and a quick learner

Well-organized and strong attention to detail and accuracy

Demonstrated ability to work with large datasets; appetite for numbers and analytics

Deep experience with application of shopper panel data and geodemographic data sets

Ability to work independently in a fast-paced environment

Ability to work effectively and collaboratively as part of a team

Ability to confidently work with client, customer, and internal leadership

Demonstrated ability to effectively prioritize business requests

Creativity with a passion for building visually compelling presentations

Good communication written and oral skills and strong interpersonal skills

Strong work ethic and desire to succeed

Demonstrated forward-looking, strategic thinking ability

Proven analytical skills with the ability to interpret data, problem solve, and translate into action-oriented recommendations and directions

Ability to lead a client through a customer-driven, shopper-based strategic category plan

Demonstrated consulting and influence skills with retailers, clients, and direct reports

Incorporates all available data sources (POS, scan, panel, shopper, demographic, shopper) into a comprehensive solution

Proficient in office productivity software

Environmental & Physical Requirements

Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified. The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.