Lead UX Designer at Launch Potato

WHO ARE WELaunch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology.Headquartered in South Florida with a remote-first team spanning over 15 countries weve built a high-growth high-performance culture where speed ownership and measurable impact drive success.WHY JOIN USAt Launch Potato youll accelerate your career by owning outcomes moving fast and driving impact with a global team of high-performers.COMPENSATION: $150000 to $180000 per yearThis position is Contract to HireMUST HAVE:8 years of UX/UI experience in performance marketing lead generation or a similar data-driven environmentExpertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per sessionMastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative SuiteHands-on experience collaborating with developers and executing A/B tests for CROExcellent communicator with the ability to present design rationale across technical and non-technical audiencesEXPERIENCE: 8 years of UX/UI experience within performance marketing lead generation or conversion rate optimization environments.YOUR ROLEDrive measurable revenue and performance gains by creating data-informed CRO-optimized user experiences that blend strategy aesthetics and functionality across Launch Potato web properties.OUTCOMESDeliver complete test-ready user experiencesfrom concept and ideation through high-fidelity prototypes and dev hand-offbacked by A/B test results and user insightsIndependently lead design projects across all stages: stakeholder alignment UX strategy UI development and post-test iterationGenerate UX insights by analyzing behavioral data metrics (CVR RPS) heatmaps and user recordings to inform and validate design directionIdentify and proactively improve underperforming experiences through iterative UX/CRO design leveraging both qualitative and quantitative inputsCollaborate closely with product engineering and stakeholders to ensure design solutions align with business goals and technical constraintsChampion and mentor design best practices sharing knowledge and driving UX strategy across the organizationPropose and implement design process improvements that enhance experimentation velocity and design scalabilityCOMPETENCIESPerformance-Minded: Designs with a CRO-first lens balancing business goals with user needs to drive measurable outcomesAnalytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iterationInitiative-Driven: Doesnt wait for directionidentifies design gaps and proactively proposes and executes UX solutionsClear Communicator: Effectively tailors communication to different audienceswhether engineers PMs or stakeholdersensuring alignment and clarityCollaborative: Thrives in cross-functional environments building productive relationships across design product and engineering teamsMentorship-Oriented: Shares expertise coaches peers and helps foster a high-performance UX cultureStrategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordinglyTOTAL COMPENSATIONBase salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary profit-sharing bonus and competitive benefits. Launch Potato is a performance-driven company which means once you are hired future increases will be based on company and personal performance not annual cost-of-living adjustments.Want to accelerate your career Apply now!Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics. Key Skills CSS,InVision,Balsamiq,HTML5,Information Architecture,Ux,Usability,Wireframing,UI,Axure,Responsive Web Design,Sketch Employment Type : Full-Time Experience: years Vacancy: 1 Yearly Salary Salary: 150000 - 180000