Lifecycle Marketing Lead at Harvey

Why HarveyAt Harvey were transforming how legal and professional services operate not incrementally but end-to-end. By combining frontier agentic AI an enterprise-grade platform and deep domain expertise were reshaping how critical knowledge work gets done for decades to come.This is a rare chance to help build a generational company at a true inflection point. With 700 customers in 58 countries strong product-market fit and world-class investor support were scaling fast and defining a new category in real time. The work is ambitious the bar is high and the opportunity for growth personal professional and financial is unmatched.Our team is sharp motivated and deeply committed to the mission. We move fast operate with intensity and take real ownership of the problems we tackle from early thinking to long-term outcomes. We stay close to our customers from leadership to engineers and work together to solve real problems with urgency and care. If you thrive in ambiguity push for excellence and want to help shape the future of work alongside others who raise the bar we invite you to build with us.At Harvey the future of professional services is being written today and were just getting started.Role OverviewWere looking for a Lifecycle Marketing Manager with deep expertise in email marketing to own the design and execution of our customer lifecycle communications. This role is central to how we nurture prospects drive product adoption and create expansion opportunities within our customer base.You will start by designing and executing high-impact email programs that engage our audience across the customer journeyfrom nurture sequences to onboarding retention campaigns upsell/cross-sell motions and event-driven demand generation. Over time your role will expand to support moving users from trial to activation to paid expansion.What Youll DoDesign and build email programs for the full customer lifecycle (nurture onboarding retention upsell/cross-sell).Own execution of customer-facing communications for product launches feature announcements customer events and marketing programs.Run demand generation for events and webinars driving registrations attendance and follow-up nurture sequences.Partner with Customer Success Product and GTM teams to ensure lifecycle programs support adoption engagement and expansion.Collaborate with product marketing and demand gen to ensure campaigns support pipeline goals and align with GTM priorities.Implement segmentation and personalization strategies to improve engagement conversion and retention.Track performance and report on contribution to broader marketing goals tying email and website performance to pipeline ARR and customer health.Evaluate tools and partners (ESP customer engagement platforms or agencies) to scale Harveys lifecycle marketing engine.Analyze performance data and continuously optimize for higher engagement retention and revenue impact.What You Have6 years of experience in lifecycle CRM or email marketing roles ideally in B2B SaaS.Track record of building nurture and retention programs that drive measurable pipeline and ARR growth.Hands-on experience with email marketing and automation platforms (e.g. HubSpot Marketo Braze Iterable).Strong understanding of segmentation testing and personalization.Ability to balance strategic program design with hands-on campaign execution.Comfort working cross-functionally with Product Customer Success Sales and Marketing.Compensation Range$145000 - $190000 USDPlease find our CA applicant privacy notice here.#LI-CA1Harvey is an equal opportunity employer and does not discriminate on the basis of race gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or related condition or any other basis protected by law.We are committed to providing reasonable accommodations to applicants with disabilities and requests can be made by emailing Key Skills Administrative Skills,Facilities Management,Biotechnology,Creative Production,Design And Estimation,Architecture Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1 Monthly Salary Salary: 145 - 195