Manager, Lifecycle & Retention Marketing (DTC) at The Wonderful Company

Lifecycle Marketing & CampaignsOwn the Home Delivery marketing calendar aligning brand promotional and lifecycle moments that drive engagement and repeat purchase.Design launch and optimize automated journeys across email SMS and direct mail including onboarding replenishment renewal reactivation and win-back.Develop lifecycle campaigns that celebrate hydration as a ritual and position FIJI Water as an everyday luxury for subscribers.Collaborate with Creative and Brand teams to craft messaging that feels premium personal and unmistakably FIJI.Build testing roadmaps for offers cadence and creative to continuously optimize engagement and conversion.Identify opportunities for cross-sell and upsell through personalized lifecycle programs.Partner with Data and Paid Media teams to create cohesive omnichannel experiences across customer touchpoints.Retention Strategy & InsightsOwn the end-to-end retention marketing strategy and roadmap setting clear objectives to reduce churn drive reactivation and grow subscriber lifetime value (LTV).Use behavioral data cohort analysis and segmentation to identify key retention drivers high-value customer groups and churn risks and turn insights into actionable strategies.Define and manage retention KPIs such as retention rate churn reactivation and LTV and forecast their business impact in partnership with Analytics and Finance.Develop personalized retention initiatives informed by subscriber behavior order cadence and engagement patterns.Partner cross-functionally with CX Tech and E-commerce to enhance the subscriber experience streamline account management and improve billing and delivery communications.Champion the subscriber voice internally to ensure customer insights and feedback directly inform marketing and product improvements.Qualifications : 3-5 years of experience in lifecycle or retention marketing required ideally within a DTC subscription or recurring-delivery business.Proven success developing retention strategies that drive measurable gains in LTV repeat rate and customer engagement.Strong analytical skills with hands-on experience in cohort analysis segmentation and performance measurement.Proficiency with E-commerce platforms such as Shopify Klaviyo and Ordergroove is preferredDemonstrated ability to translate performance data into clear actionable insights for cross-functional teams and leadership.Skilled in creating personalized multi-channel customer journeys across email SMS and direct mail.Collaborative organized and comfortable leading cross-functional initiatives.Experience managing loyalty programs is a plus.Bachelors degree in related field required.Pay Range: $105000 - $115000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.Additional Information : Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans and a 401k with match eligibility to secure your financial future and including: 24/7 online physician consultations virtual mental health resources life coaching engaging employee community groups cash rewards for healthy habits and fitness reimbursements library of on-demand fitness videos Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department offering extensive resources like People Manager and leadership training webinars and eLearning courses. Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals overcome challenges and drive your career forward. Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant positive change in the workplace. Building a Healthy Society: To date our co-Founders Lynda and Stewart Resnick through their foundations and The Wonderful Company have invested more than $2.5 billion in education health and wellness community development and sustainability initiatives across Californias Central Valley Fiji and the 2024 Wonderful ranked as #1 in PEOPLEs 100 Companies That Care list and was named one of Fortune magazines 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts visit .Giving Back to the Community: Make a difference with Wonderful Giving allowing you to allocate company-provided funds to up to three charities of your choice and join Wonderful Neighbor to contribute to group service projects within our local communities. FIJI Water natural artesian water bottled at the source in Viti Levu (Fiji islands) is the No. 1 premium imported bottled water in the United States. FIJI Water is the water of choice among discerning consumers and top chefs.  Widely available at fine restaurants and hotels all major retail channels and through a convenient home/business delivery service FIJI Water has expanded globally to more than 90 countries. To discover Earths Finest Water please visit like us on Facebook or follow us on Instagram or Twitter.FIJI Water is part of The Wonderful Company a successful fast-growing privately held $6 billion company with 10000 employees worldwide. The Wonderful Companys connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility including more than $1 billion invested in environmental sustainability; $65 million in charitable giving education initiatives and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in Californias Central Valley. To view the current Corporate Social Responsibility report visit .The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance equity and inclusion. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability age protected veteran status or other protected categories.#LI-HYBRIDEEO is the law - click here for more informationRemote Work : NoEmployment Type : Full-time Key Skills Criminal Justice,Cost Accounting,Elevator Maintenance,Airport,Jboss,Brand Experience: years Vacancy: 1