Manager, Paid Search at Equinox

The Paid Search Manager is the internal channel owner for paid search. This role sets the strategy and roadmap leads our agency to execute with excellence and closes the loop between creative landing experiences and performance. You will define the testing agenda challenge partners with insights and new ideas and own the measurement plan and performance narrative for SEM in partnership with Marketing Analytics.The ideal candidate brings hands-on experience managing SEM budgets at scale a strong understanding of search engine algorithms and a track record of delivering measurable performance improvements through paid search.RESPONSIBILITIESSet SEM objectives/OKRs portfolio strategy (brand vs. non-brand conquest geo) and surfaces (Search PMax/Demand Gen/YouTube Search as appropriate).Develop briefs and SLAs prioritize the backlog enforce QA standards and naming/UTM governance lead weekly WIPs/QBRs and hold the agency accountable for learnings velocity and outcomes.Build bottoms-up forecasts and scenario plans; manage pacing and reallocation to hit CPL/CPA/ROAS/payback goals in partnership with Growth Finance and Marketing Analytics.Own a structured test-and-learn program (creative query strategy/negatives bidding/tROAS/tCPA audience signals/first-party uploads PMax vs. Search splits brand incrementality) with clear hypotheses guardrails and roll-out plans.Define the SEM measurement plan (conversion taxonomy offline conversion import where relevant consent-aware tracking UTM standards). Partner with Marketing Analytics to build dashboards/scorecards and deliver crisp weekly/monthly readouts and recommendations.Translate query and auction insights into briefs for ad copy/extensions and partner with Web/App on landing page alignment and CRO; close the loop on what creative/LPs actually moved results.Partner with Data and Marketing Analytics to validate pixels/tags and server-side conversions.Manage Google/Microsoft reps and relevant tech partners; pilot new betas responsibly and bring back structured learnings.Ensure privacy-safe targeting and consent alignment (GDPR/CCPA) uphold brand guidelines in copy and query strategy. Qualifications : Bachelors degree in Marketing Business Analytics or related field.46 years managing SEM at scale (in-house or agency) with clear ownership of strategy budgets and outcomes.Mastery of Google Ads (and Microsoft Advertising): RSAs Smart Bidding (tROAS/tCPA) audience layering query/negative strategy; familiarity with Performance Max/Demand Gen and Shopping where relevant.Proven agency leadership: setting SLAs QA standards test roadmaps and driving accountability to results.Strong analytics fluency: GA4/Adobe (or similar) Looker/Tableau/Power BI; comfort partnering with analysts and speaking to CPL/CPA/ROAS/LTV.Demonstrated experimentation rigor (incrementality/holdouts when feasible) and the ability to turn results into clear business recommendations.Excellent communication and performance storytelling skills for executive and cross-functional audiences.Familiarity with privacy-safe measurement (consent modes server-side conversions) and UTM/naming governance.Pay Transparency: Min $115K - Max $130KAdditional Information : AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:We offer competitive salary benefits and industry leading commission opportunities for club employeesComplimentary Club membershipPerks and incentives with our products and services including Personal Training Pilates Spa and ShopThis job description is intended to describe the general requirements for the position. It is not a complete statement of duties responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.Equinox is an equal opportunity employer. For more information regarding our career opportunities please visit one of our clubs or our website at  your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.  Remote Work : NoEmployment Type : Full-time Key Skills Diploma,Abinitio,Cost Accounting,Cyber Security,CRM,AV Experience: years Vacancy: 1