Manager, Paid Social at Equinox

The Paid Social Manager is the internal channel owner for paid social channels. You will set the strategy and roadmap direct and challenge the agency to execute with excellence and close the loop between creative audiences budget allocation and performance. This role owns the testing agenda and the measurement & performance narrative for paid social partnering with Marketing Analytics to define what we track how we learn and how we communicate results across the org.RESPONSIBILITIESSet objectives/OKRs portfolio mix (prospecting vs. retargeting/loyalty) platform/format strategy (Meta TikTok LinkedIn) and geo/prioritization.Write briefs define SLAs and QA standards prioritize the backlog enforce UTM/naming governance run weekly WIPs/QBRs and hold partners accountable for learning velocity and results.Build bottoms-up forecasts and scenarios; manage pacing/reallocation to deliver CPA/ROAS/payback targets in partnership with Growth Finance and Marketing Analytics.Own a structured test plan (creative concepts/variants audience strategy incl. 1P data/clean audiences bidding/tCPA/tROAS placements/inventory frequency & sequencing) with clear hypotheses guardrails and roll-out criteria.Define conversion taxonomy consent-aware tracking pixel/tag standards and server-side conversions where relevant. Partner with Marketing Analytics to build dashboards/scorecards and deliver crisp weekly/monthly readouts; surfacing insights wins learnings and clear recommendations.Translate auction and audience insights into creative briefs; track fatigue and creative win-rates; partner with Brand/Creative on rapid iteration and CRO-aligned landing experiences.Build/exclude/lookalike strategies using 1P data; maintain list hygiene and identity best practices; partner with Data/Analytics on alerting and acceptance tests to ensure accuracy.Manage platform reps (Meta/TikTok/LinkedIn) and agency partners; pilot betas responsibly and codify learnings for scale.Work closely with Growth Brand/Creative CRM Digital Experiences/Web/App and Marketing Analytics to align plans and convert insights into action.Uphold privacy-safe targeting and measurement (GDPR/CCPA) and ensure brand suitability across buys.Qualifications : Bachelors degree in Marketing Business Analytics or related field.46 years managing paid social at scale with clear ownership of strategy budgets and outcomes (in-house or agency).Proficiency with Facebook Ads Manager TikTok Ads and LinkedIn; strong grasp of bidding strategies audience construction and frequency/sequence management.Proven agency leadership (SLAs QA test roadmaps) and the ability to challenge partners with insight-backed recommendations.Strong analytics fluency (GA4/Adobe; Looker/Tableau/Power BI) and comfort communicating CPA/ROAS/LTV and incrementality with stakeholders.Demonstrated experimentation rigor (A/B and when feasible holdouts/geo or lift tests) and performance storytelling for executive audiences.Familiarity with privacy-safe targeting/measurement (consent modes server-side conversions) and UTM/naming governance; excellent organization and cross-functional communication.Pay Transparency: Min $115k - Max $130kAdditional Information : AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:We offer competitive salary benefits and industry leading commission opportunities for club employeesComplimentary Club membershipPerks and incentives with our products and services including Personal Training Pilates Spa and ShopThis job description is intended to describe the general requirements for the position. It is not a complete statement of duties responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.Equinox is an equal opportunity employer. For more information regarding our career opportunities please visit one of our clubs or our website at  your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.  Remote Work : NoEmployment Type : Full-time Key Skills Diploma,Abinitio,Cost Accounting,Cyber Security,CRM,AV Experience: years Vacancy: 1