Manager, Web Marketing at Roku

Teamwork makes the stream work.Roku is changing how the world watches TVRoku is the #1 TV streaming platform in the U.S. Canada and Mexico and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love enable content publishers to build and monetize large audiences and provide advertisers unique capabilities to engage consumers.From your first day at Roku youll make a valuable - and valued - contribution. Were a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.About the TeamThe Web Marketing team owns strategy and execution for across devices and subscriptions covering content governance user experience (UX) search engine optimization (SEO) experimentation and performance analysis to drive business goals and conversion. They manage homepage programming promotional campaigns partner offer execution and e-commerce accuracy coordinating with Product Engineering Performance Media and Country Marketing to deliver high-quality on-brand experiences globally.About the RoleWere looking for a Manager Web Marketing to lead the strategy roadmap and execution for global marketing experiences with decision-making authority over homepage programming content governance SEO strategy and the web experimentation roadmap. They will manage a team responsible for homepage programming promotional campaigns partner offer execution and e-commerce accuracy ensuring high-quality on-brand and data-driven experiences across markets.For California Only The estimated salary range for this position is between $141000 - $165000 annually. Compensation packages are based on factors unique to each candidate including but not limited to skill set certifications and specific geographical location. This role is eligible for health insurance equity awards life insurance disability benefits parental leave wellness benefits and paid time off.What Youll Be DoingOversee all aspects of including content strategy user experience (UX) search engine optimization (SEO) experimentation and performance analysisDevelop and execute a comprehensive web strategy aligned to company goals; maintain a quarterly roadmap and prioritization frameworkDefine and track KPIs/OKRs for site performance (conversion rate engagement traffic promo uptake); publish regular readouts and action plansWork cross-functionally to prioritize content creation featured products and partner placements; balance business impact UX and operational efficiencyOwn the A/B testing program (tooling hypothesis pipeline governance) to drive funnel and conversion improvementsCollaborate with analytics to ensure complete and accurate tagging; monitor dashboards identify issues/opportunities and drive continuous improvementUphold compliance with privacy security accessibility (WCAG 2.1) and performance standards; coordinate approvals with Legal/PolicyOwn the merchandising calendar for including SKU and promo setup pricing/promo QA and reseller locator accuracyLead a team and manage agencies/vendors; set goals coach performance and define SLAsContribute to annual planning headcount/resource allocation and tooling budget recommendationsWere Excited If You Have10 years of combined web marketing and production experience in ecommerce or online services; 35 years of people leadership (hiring mentoring performance management)Proven success in owning a web marketing roadmap and delivering measurable improvements in conversion engagement and content effectivenessStrong program/project management skills in cross-functional settings; adept with complex timelines dependencies and stakeholder expectationsHands-on with CMS tag management analytics and A/B testing platforms; fluent with dashboards and insight-driven decisionsFamiliarity with merchandising SKU/promo setup and ecommerce systems; experience enabling retail sales with product content and campaign assetsExcellent written communication; strong brand/design aesthetic and solid Web UX fundamentals for conversion and engagementExperience with SEO best practices (on-page and technical)Ability to drive outcomes in a fast-paced environment; effective collaboration and working independentlyBachelors degree or equivalent professional experience.#LI-SSCOur Hybrid Work ApproachRoku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.BenefitsRoku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical dental and vision) life accident disability commuter and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location please consult with your recruiter.AccommodationsRoku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process please direct your inquiries to .The Roku CultureRoku is a great place for people who want to work in a fast-paced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs who are easy to work with and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly move fast and accomplish extraordinary things through collaboration and short at Roku youll be part of a company thats changing how the world watches TV.We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers which itself is a two-part idea. We come up with the solution but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation one that has served us well since 2002.To learn more about Roku our global footprint and how weve grown visit providing your information you acknowledge that you want Roku to contact you about job roles that you have read Rokus Applicant Privacy Notice and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future you may unsubscribe at any time by emailing .Required Experience:Manager Key Skills Business Development,Customer Service,Apache,Market Research,Customer Relationship Employment Type : Full-Time Experience: years Vacancy: 1 Yearly Salary Salary: 141000 - 165000