Market Research Insights Lead (Smyrna) at Randstad USA

NATURE & SCOPEThe Market Research & Insights Lead will be an important contributor to our commitment to accelerated leadership and the maximization of asset value and the launch trajectory of each brand by integrating insights from multiple stakeholders into a cohesive and impactful strategy and tactics. Effective collaboration, both externally and internally, will be crucial for success.The role is a key partner in driving and facilitating stakeholder (Patient, HCP, Payer) centric insightgeneration across Value Drivers (Patient Solutions, Patient Evidence and Patient Impact) at global and regional level, in the field of Rheumatology. Flexibility to work in other therapy areas might be required according to the need.He/she will collaborate closely with business partners to define, assess and prioritize key businessquestions. Initially, they will assess whether existing information (primary, secondary information or data sources) addresses these questions. If not, they will work with colleagues from the broader Integrated Insights team (Market Research, Competitive Intelligence, Advanced Analytics) to select appropriate methodologies and techniques to provide insights into the underlying business issues. For the primary market research required they will coordinate with vendors to ensure successful execution of the fieldwork.Upon completion, they will review the collected data, connect it with potentially other data points and make business-oriented recommendations to their partners, where they identify signals from noise, and deliver impactful insights. They oversee multiple market research projects for early and late stage assets and brands, involving regional and global business stakeholders.As such key responsibilities include, but are not limited to:Demonstrating an in-depth understanding of the therapeutic area, markets and the competitive landscape, to ensure the right business questions are being asked.Suggesting and building plans that help answer key hypotheses on priority business issues and opportunities for the respective needs.Actively challenges business stakeholders where needed to ensure optimal usage of company resources and maximize impact on business decisions. Using the Insights Guide as a reference to drive execution of market research activities.Demonstrating flair for not just presenting findings but connecting & understanding to drive clear thinking and actions. This includes the ability to synthesize multiple data sources and make critical connections to get to the WHY behind the What.Driving actionable solutions: obsessed with the so what & the why behind the what, not just the research answer. When it comes to Insight generation, he/she can turn observations into insights into action through using best practice approaches, frameworks, and tools. Ensure impact is consistently being monitored along all projects.Planning and leading agreed market research.Working closely together with the regional analytics and advanced analytics teams (US and/orEurope) to ensure the right use of existing data sources support to answer business questions in the most effective way. Closely partner with these teams to triangulate data and insights from primary market research, deliver stronger insight leading to more substantial business impactEnsuring that HCP, patient, and payer insights are at the heart of asset and brand strategies / tactics, e.g., campaigns.Taking joint leadership on the management of the agreed market research activities, spear heading new and emerging research methodologies, as well as championing best practice in established methodologiesEnsuring strong communication with regional/local teams (legal, compliance, safety) so approvals of new initiatives happen smoothlyGathering understanding from non-traditional sources (e.g., social media listening, secondary data) in addition to commissioning specific primary researchProactively keeping up to date with industry changes, methodologies, tools and techniques and shares with wider team. Embrace new technologies (AI, other) in order to work in the most effective way.Championing the customer (patients) and stakeholders (HCP, payers) voice, ensuring that customers are at the heart of decision making for operational teamsEnsuring all planned market research is compliant and projects follow global SOP and are loaded into our global MR governance systems.Ensuring all market research complies with the Pharmaco-Vigilance Safety Reporting obligations and ensures contracts contain the right PV clauses, vendors receive the right PV training and execute correctly on their PV obligations.ORGANIZATIONPart of the new Integrated Insights and Advanced Analytics team but locally/physically embedded in business teams across geographiesMAJOR ACCOUNTABILITIESStrategic Leadership and Partnership. Provide strategic leadership and partnership with internal & external stakeholders on market research driven insights to Global and regional commercial, medical and market access business stakeholders across the commercial life cycle of (an) assets and indicationsCollaboration. Drive tight coordination with the Integrated Insight Tables, but also with the other Engines to maximize learnings, best practice sharing and alignment on priorities.Drive the execution of global, regional, and local insights research plans and priorities for therapy area) in collaboration with the Integrated Insights Lead and Engine teams through coordination and interpretation leading to impactful read-outsEnsure the right modalities (or functionality) are used and insight-generation becomes increasingly (secondary) data-driven and analytics ledProfile:Mastering project management skills is a must.You can partner with and advise on stakeholder insights needs through a deep understanding of the business and knowledge of relevant available insights.Critical thinking and health challengeSuccessful track record in previous insights generating roles (market research, business intelligence, analytics) roles within pharma industry (agency or client side) for at least 7 yearsYou think business question first, modality next.Excellent networking and leadership skillsKnowledge of pharmaceutical industry is a strong plus.Experience in distilling insights from primary and secondary sources (quant and qual, literature review). Strong understanding of relevant commercial and medical data, analytics experience (know how to read and use data) is a plus.Experience on generating insights for pipeline/early assets is a plus.Consultancy background is a plus being able to partner with the business, answering their business questions through triangulation of a variety of data and insights sources.Possess strong quantitative, qualitative, and interpretative skills, and excel as a structured problem solver.Pro-actively seek for improvement: look for the best way for company to plan and execute insights demand (allocation of resources, impactful techniques, re-use of methods and results)Have an agile mindset and love to test-and-learnCommunicate clearly and adapt your style to both technical and non-technical audiences. This includes crafting a compelling storyline to convey insights and recommendations to business leaders.Analytical thinking, strong with numbers and insightful interpretation You are driven by impactExpected Behaviors:Be outcome drivenBe accountableStrive for decision making by consent not consensusExternal focusContinuous learning spiritTransversal collaborationDare to challenge the status quo Partnering and advisory spiritSeeking for continuous improvementsSelf-motivatedMAJOR CONTACTSRegional and Global business stakeholdersIntegrated Insights LeadsFellow Market Research & Insights colleagues, Competitive Intelligence and analytics teamsKEY PERFORMANCE INDICATORSOn value, on time, on target project deliverablesEffective and acceptable behavior in stakeholder interactionsIdentifying insights as opposed to data pointsUse of knowledge management and increased re-use of insightsCompliant research: 100% entering and closing of projects in the MR Governance system and execution of SOP guidelinesReduction of spend on primary research due to increased use of secondary data analytics