Marketing Advisor-North at Bennett International Education Consultancy

Marketing Advisor-North

Join a multidisciplinary marketing team at a dynamic, woman-owned transportation and logistics leader based in McDonough, GA. The Bennett Family of Companies is seeking a highly organized and detail-oriented Marketing Advisor to join our team. As the Marketing Advisor, you'll coordinate diverse marketing efforts, from event planning and content creation to social media engagement and public relations. This high-energy, organized, multi-tasker must work well autonomously and within a corporate team of marketers, designers, web and video producers (based in McDonough, GA) who collectively support 14 affiliated operating companies.

Job Duties

• Plan and execute internal and external marketing events, symposiums, and tradeshows
• Coordinate post-event follow-up, including gathering feedback and analyzing event success.
• Manage budgets and track expenses
• Oversee promotional item orders, research the best deals and suppliers, and maintain brand consistency
• Consistently develop social media content. Collaborate with clients and internal stakeholders to curate and share engaging content.
• Public Relations: Craft press releases, award submissions, and news stories and share them with the media and internal stakeholders. Act as a liaison between internal teams, clients, media outlets, and the public. Ensure clear, cohesive, and effective messaging for all stakeholders.
• Work with the strategic marketing manager to execute marketing plans to support business objectives.
• Sales Support: Craft PowerPoint presentations to showcase our strengths and capabilities for client meetings and new business pitches. Work with the sales team to create and maintain printed sales collateral that adheres to corporate brand guidelines.
• Marketing Boots on the Ground: Assist in finding business unit needs amongst teams providing logistics, trucking, and crane services in Texas. Conduct meetings with business units, document needs, and report them to marketing management.
• Email/Text Marketing. Assist in maintaining our email marketing platform, HubSpot CRM and automated text platform for the purpose of sending communications to prospects, customers, and employees. Craft engaging content to support communication initiatives.
• Reporting: Assist with tracking and reporting on the effectiveness of campaigns and communications efforts using KPI's, making data-driven recommendations for improvement.
• Teamwork: Collaborate cross-functionally with design, web, and video production teams to ensure consistent messaging and brand presentation across all marketing materials.

Qualifications

• Minimum of 2 years of experience in a marketing or event planning role.
• Strong verbal and written communication skills.
• Proficient in digital marketing best practices and strategies, with a focus on social media.
• Ability to work independently and efficiently on multiple projects to meet deadlines.
• Strong project management abilities with an emphasis on meeting deadlines in a fast-paced environment
• Comfortable interacting with all levels of staff, from C-Suite executives to operational teams, as well as blue-collar employees.
• Available to work flexible hours before, during and after events.
• Experience coordinating events, symposiums, and tradeshows
• Excellent project management and communication skills
• Ability to work well under pressure and handle multiple tasks simultaneously
• Strong organizational skills and attention to detail
• Transportation and Logistics industry experience a plus