Marketing Business Analyst (Houston) at Robert Half

Marketing Business AnalystIndustry: Healthcare companyLocation: Houston, TX (100% remote)Duration: 6-month contractPay rate: $40-$44/hrResponsibilities: Owns aspects of reporting and manages marketing campaign tracking and KPIs. Provides actionable insights to optimize marketing strategies and ensures accurate tracking of marketing activities across various channels.Has a strong analytical mindset and deep knowledge of marketing metrics along with the ability to collaborate with marketing teams to create and deliver impactful reports and dashboards.Work cross functionally with Marketing and Sales/Sales Operations.Qualifications:Bachelors degree in Marketing, Business Analytics, Data Science, or related field.3+ years of experience in marketing analytics or business analysis, preferably in healthcare or a regulated industry.Strong proficiency in data visualization tools (e.g., Tableau, Power BI) and Excel.Excellent analytical, problem-solving, and communication skills.