Marketing Data Specialist at Cushman & Wakefield

Job TitleMarketing Data SpecialistJob Description SummaryThe Digital Marketing Data Specialist serves as the central intelligence engine for our global digital marketing organizationtransforming complex multi-channel datasets into clear insights that accelerate decision-making sharpen strategy and fuel measurable growth. Sitting at the intersection of data technology and storytelling this role owns the integrity and usability of marketing data across the CW Digital Ecosystem while partnering closely with cross-functional teams to refine pipelines optimize tools and elevate performance reporting. A trusted consultant to marketers and digital leaders this individual ensures our data is reliable our insights are actionable and our digital programs are built on a foundation of clarity accuracy and strategic impact.Job DescriptionDescriptionWere looking for a Digital Marketing Data Specialist who can bring clarity intelligence and momentum to our global digital marketing organization. This role sits at the intersection of data technology and storytellingturning complex datasets into insights that drive smarter decisions faster execution and measurable growth.The full-time Marketing Data Specialist will report into the TDS Enterprise Global Digital Marketing team and their COEs to provide technical data expertise development experience and marketing data thought leadership. This individual will serve as the process consultant and primary team resource for all marketing data needs across the entirety of the CW Digital Ecosystem supporting the digital roadmap with their technical skills and innovation. This individual will be a self-starter and be able to operate independently to help influence and drive strategy and programs forward on behalf of Digital leadership within TDS and Marketing.Data Management & InfrastructureOwn the collection cleansing transformation and maintenance of marketing data across multiple platforms (CMS DAM PowerBI reports Sitecore suite analytics tools paid media social events).Ensure data accuracy accessibility and alignment with enterprise data standards.Partner with engineering and data teams to refine pipelines schemas and integrations in TDS including Advisory and the Engage CRMAnalysis & Insight GenerationTranslate raw data into clear insights that guide campaign strategy content performance customer segmentation and channel optimization.Build dashboards and reports that deliver real-time visibility into KPIs effectiveness and ROI.Identify growth opportunities performance gaps and behavioral patterns across global markets.Marketing Technology & EnablementSupport the configuration governance and optimization of marketing toolsChampion data best practiceshelping marketers understand whats possible whats measurable and what matters.Evaluate new tools data sources and methodologies to advance marketing intelligence capabilities.Collaboration & PartnershipWork cross-functionally with Global Marketing Content Product Research Property and Data Science teams.Communicate insights with clarity confidence and business relevancetailoring the narrative to executives as needed.Act as a problem-solver and consultant for teams seeking data-driven decision support.Qualifications 4 years of experience in marketing analytics data operations or digital performance analysis.Sitecore Experience or willingness to trainStrong fluency in SQL data modeling concepts and working with large datasets.Expertise in analytics platforms (GA4 Looker/Power BI/Tableau) CRM/MAP tools (Salesforce Marketo/HubSpot/Eloqua) and campaign attribution models.Exceptional ability to translate complex data into simple actionable insights.High attention to detail strong organizational skills and comfort managing multiple parallel priorities.Nice-to-HavesExperience in global organizations or multi-region data environments.Familiarity with AI-driven content and automation tools.Knowledge of commercial real estate technology or enterprise services.What Success Looks LikeClean reliable decision-ready marketing data across channels and markets.Faster insight cyclesmoving the business from reactive reporting to proactive optimization.Empowered marketers who understand and trust the data.A clear narrative around performance that informs strategy at the leadership level.Elevated ROI and measurable improvements to pipeline contribution.Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs generally including health vision and dental insurance flexible spending accounts health savings accounts retirement savings plans life and disability insurance programs and paid and unpaid time away from addition to a comprehensive benefits package Cushman and Wakefield provide eligible employees with competitive pay which may vary depending on eligibility factors such as geographic location date of hire total hours worked job type business line and applicability of collective bargaining agreements.The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement the geographic area in which the work will be performed market pay rates in that area and the candidates experience and qualifications.The company will not pay less than minimum wage for this role.The compensation for the position is: $ 80750.00 - $95000.00Cushman & Wakefield is an Equal Opportunity employer to all protected groups including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.In compliance with the Americans with Disabilities Act Amendments Act (ADAAA) if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield please call the ADA line at 1- or email. Please refer to the job title and job location when you contact us.INCO: Cushman & WakefieldRequired Experience:IC Key Skills Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 80750 - 95000