Marketing Manager - Caprock at Aramark

Marketing Manager - Caprock

The Marketing Manager is responsible for building, protecting, and activating the Caprock brand while strengthening relationships with residents, partners, and the surrounding community. This role blends traditional marketing responsibilities with community relations and public relations in a unique, hospitality driven, Workforce Housing Community. Caprock is a purpose built workforce community operated by Aramark. It is designed to support a large, multi year construction project by providing housing, dining, recreation, and daily services for thousands of residents living and working onsite. The Marketing Manager plays a critical role in shaping how the community is experienced, perceived, and talked aboutboth internally and externally.

Compensation: The hourly rate or salary range for this position is $65,000 to $75,000. Benefits: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works.

Job Responsibilities

• Brand & Community Marketing
• Own and execute the Caprock brand at the community level, ensuring consistency with Aramark brand standards and messaging.
• Develop and manage onsite marketing materials, signage, digital displays, newsletters, and resident communications.
• Partner with operations, HR, and hospitality leaders to support recruitment marketing, engagement initiatives, and major community milestones.
• Ensure the "community experience" is reflected in storytelling, visuals, and messaging across platforms.
• Review and approve or escalate for approval all use of Caprock marks and branding.
• Community Relations & Engagement
• Serve as a key liaison between Caprock leadership and internal/external stakeholders, including residents, partners, and community organizations.
• Support resident engagement through events, programming promotion, and internal campaigns through technology, social media and guest engagement platforms.
• Act as a visible, approachable presence within the community who understands resident needs and feedback.
• Process community requests and approvals for community programs as appropriate.
• Public Relations & Communications
• Support public relations efforts, including coordination of site visits, media requests, and stakeholder communications.
• Draft and manage community announcements, talking points, and messaging for internal and external audiences.
• Proactively identify PR opportunities and reputational risks, escalating as appropriate and partnering with Aramark communications teams as needed.
• Standard Marketing Operations
• Manage content calendars, promotional timelines, and marketing project workflows.
• Track basic performance metrics (engagement, participation, awareness) and adjust strategies accordingly.
• Work cross functionally to ensure marketing efforts support operational goals and the resident experience.

What Success Looks Like

Residents feel informed, connected, and proud to be part of the Caprock community. The Caprock brand is consistently and professionally represented onsite and externally. Marketing efforts actively support hiring, retention, engagement, and overall community satisfaction. Strong collaboration exists between marketing, operations, and hospitality teams.

Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience). 5+ years of experience in marketing, communications, public relations, or community engagement. Experience in hospitality, workforce housing, large scale operations, or live in/community environments strongly preferred. Strong writing, editing, and storytelling skills with the ability to adapt tone for different audiences. Comfort working in a highly visible, community based environment where relationships matter. Ability to balance strategic thinking with hands on execution. Previous experience with use of technologies, social media, and other engagement platforms. Demonstrated ability to communicate and present effectively to senior leadership and executives, keeping stakeholders informed through clear, professional updates and reporting. Comfort engaging with management and executive leadership, representing the community and brand with professionalism, confidence, and strong business judgment.