Marketing Manager at Caterpillar

Career Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.Job Summary:Supports development and execution of the mid-to-long-term marketing strategy for VisionLink portfolio products with business partners in a global capacity. This position uses a customer-back focus in pivotal marketing leadership role focused on developing and executing the marketing strategy for Caterpillars VisionLink portfolio. You will drive portfolio positioning market segmentation and go-to-market initiatives to accelerate VisionLink adoption and revenue growth globally. Your work will influence how VisionLink is perceived promoted and delivered to customers and dealers ensuring our solutions meet evolving market needs.What You Will Do:Develop and implement comprehensive marketing strategies for the VisionLink portfolio including product positioning messaging and value proposition for target segments. Design and execute go-to-market plans for VisionLink collaborating with regional sales teams product managers and business divisions to maximize market penetration. Build and nurture relationships with key customers and dealers to gather insights drive adoption and ensure satisfaction with VisionLink marketing solutions. Conduct market research competitive analysis and customer segmentation to inform marketing strategies and identify growth opportunities. Lead cross-functional teams to synchronize marketing and sales efforts for VisionLink. Define and track key marketing metrics to evaluate campaign effectiveness and portfolio growth.Lead cross-functional Go-To-Market teams where on-board technology off-board services and commercial strategies meet actively participating in all decisions for GTM concepts: marketing financials deployment readiness and VOC/VOD collection. What You Will Have:Strategic Thinking: Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.Global Perspective: Knowledge of issues opportunities and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.Top candidates will have: Strategic marketing expertise in developing and executing marketing strategies for technology products.Ability to understand and communicate customer needs translating them into effective marketing initiatives.Skilled in gathering and analyzing market and customer data to guide strategic decisions.Ability to articulate the value of VisionLink solutions and develop compelling sales and marketing materials.Additional InformationPossible locations for this position include Chicago IL; Peoria IL; Denver CO; Dallas TX; Phoenix AZ; or Raleigh NCRelocation assistance is not available for this position. Any relocation costs incurred would be the responsibility of the selected candidate.This position may require up to 20% travel.#LISummary Pay Range:$144960.00 - $217320.00Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.Benefits:Subject to plan eligibility terms and guidelines. This is a summary list of benefits.Medical dental and vision benefits*Paid time off plan (Vacation Holidays Volunteer etc.)*401(k) savings plans*Health Savings Account (HSA)*Flexible Spending Accounts (FSAs)*Health Lifestyle Programs*Employee Assistance Program*Voluntary Benefits and Employee Discounts*Career Development*Incentive bonus*Disability benefitsLife InsuranceParental leaveAdoption benefitsTuition Reimbursement* These benefits also apply to part-time employeesVisa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer such as H L TN F J E O. As a global company Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:December 4 2025 - December 14 2025Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.Not ready to apply Join our Talent Community.Required Experience:Manager Key Skills Business Development,Customer Service,Apache,Market Research,Customer Relationship Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 144960 - 217320