Marketing Manager HubSpot & Demand Generation (DataDriven) for Microsoft Focused Cybersecurity at Agile IT

Agile IT is on the hunt for a Marketing Manager who can turbocharge our demand generation engine and tell our story to the this role you will own our HubSpot marketing platform and orchestrate multi-channel campaigns to put Agile ITs Microsoft Cloud and cybersecurity services front and center for our target audience. This isnt just about running ads its about crafting compelling content (webinars blogs videos social posts) that resonates with CIOs CISOs and IT managers in the government and enterprise space and then using data to continuously optimize our outreach. Youll have the freedom to innovate and the tools to succeed: think HubSpot SEO/SEM analytics LinkedIn campaigns and co-marketing with Microsoft. Were a tight-knit team that appreciates creativity and humor as much as hitting lead targets. If youre a data-driven marketer with a knack for making technical topics engaging (and maybe enjoy the occasional geeky joke) youll fit right in and play a key role in our growth.Key ResponsibilitiesContent & Campaign Strategy: Develop and manage a content calendar and marketing campaign plan that drives awareness and demand. Coordinate the creation of webinars whitepapers case studies blog posts and other content focused on our expertise in Azure Cloud GCC High and CMMC compliance. Ensure consistent messaging that highlights Agile ITs value proposition and thought leadership across all channels.Digital Marketing Execution: Plan and execute integrated marketing campaigns across digital channels including LinkedIn and other social media search engine marketing (Google/Bing Ads) email marketing and SEO/organic efforts. Set up campaign tracking (UTMs conversion pixels) and optimize ads and landing pages to maximize click-through and conversion rates. You will closely monitor budget spend vs. ROI making real-time adjustments to improve performance.HubSpot Marketing Operations: Own the HubSpot marketing hub and our lead management process. Design and optimize automated workflows for lead nurturing email drip campaigns and lead scoring that effectively hand off qualified leads to the sales team (with an emphasis on speed-to-lead). Maintain the health of our marketing database segmenting audiences managing subscriptions and ensuring data quality and GDPR compliance. Youll also build and refine dashboards to track funnel metrics from inquiry to deal.Analytics & Optimization: Embrace a data-driven approach to everything marketing. Track key metrics (website traffic SEO rankings PPC performance email engagement lead funnel conversion rates Cost Per Lead etc.) and produce monthly marketing performance reports. Use web analytics (Google Analytics GA4 Microsoft Clarity) A/B testing and campaign data to glean insights and identify opportunities for improvement. Your motto: test learn refine repeat.Partner & Field Marketing: Collaborate with partners like Microsoft and other technology vendors on co-marketing initiatives. Manage Market Development Funds (MDF) and joint campaigns ensuring we utilize available resources to extend our reach. This could involve coordinating a webinar with Microsoft creating a joint case study or contributing content to a partner blog. Additionally youll support event marketing (virtual or in-person conferences) as needed from planning to promotion.Sales Alignment & Enablement: Work hand-in-hand with the sales team to ensure marketing efforts translate into pipeline. Youll enforce the marketingsales SLA for lead follow-up provide sales with enablement materials (datasheets pitch decks tailored to our verticals) and solicit feedback on lead quality. Regularly youll meet with sales and leadership to discuss what campaigns are working share insights on lead behavior and brainstorm new ideas.Brand Voice & Innovation: Steer Agile ITs brand voice to be professional yet personable. Ensure all marketing communications (website copy social posts emails) maintain a tone that reflects our culture: mission-driven knowledgeable and approachable. Bring fresh ideas to the table whether its experimenting with a new channel (maybe a podcast or short video series) or creative growth hacks. We encourage trying new things as long as you measure the results!Qualifications : Experience: 5 years of experience in B2B marketing preferably in the tech or IT services industry. Demonstrated success in demand generation and campaign management is required. Experience marketing to government or regulated industries (or marketing cybersecurity/cloud services) is a strong plus.Digital Marketing Skills: Hands-on expertise with digital marketing tools and tactics: marketing automation (HubSpot or similar) CRM integration Google Analytics (GA4) SEO keyword strategy Google Ads and LinkedIn Ads email marketing and social media management. You should be comfortable setting up workflows segmenting audiences and optimizing campaigns based on data.Content & Communication: Excellent content creation and editorial skills. Ability to transform technical information into compelling messages and stories. You should be adept at writing or overseeing the creation of blogs emails and ads. Strong eye for design and branding consistency (youll work with designers or use templates to ensure visuals align with our brand).Data-Driven & Analytical: Passion for metrics and analysis. You make decisions based on data not hunches. Experience building reports or dashboards to track marketing KPIs is important. Familiarity with concepts like lead scoring attribution modeling A/B testing and ROI calculation is expected.Project Management: Strong organizational skills to manage multiple campaigns and content pieces simultaneously. Ability to coordinate with cross-functional teams (sales technical SMEs external agencies or freelancers) and hit deadlines. You can run a project from idea to execution and follow-up analysis without dropping the ball.Collaboration & Culture Fit: Excellent interpersonal skills you can rally a team around an idea and communicate with executives salespeople and engineers alike. We value someone who is proactive creative and not afraid to share bold ideas. At the same time you should be open to feedback and ready to iterate.Education: Bachelors degree in Marketing Business Communications or a related field is preferred not required. Certifications in digital marketing (Google Ads HubSpot Inbound etc.) or continued education in marketing analytics are a plus. What matters most is your proven ability to drive results and adapt in a fast-moving tech marketing landscape.Additional Information : Compensation & benefitsCompetitive compensationComprehensive benefits (medical retirement PTO professional development).Missiondriven work that directly strengthens the national security supply chain.Remote Work : YesEmployment Type : Full-time Key Skills Sales Experience,Door-to-Door Experience,B2B Sales,Time Management,Marketing,Cold Calling,Salesforce,Inside Sales,Telemarketing,Customer relationship management,CRM Software,Lead Generation Department / Functional Area: Marketing Experience: years Vacancy: 1