Marketing Manager I/II, Consumer Marketing - Migraine at AbbVie

Marketing Manager I/II, Consumer Marketing

The Marketing Manager I/II, Consumer Marketing, plays an integral role in driving success by leveraging DTC strategies and best-in-class execution in support of the Migraine Franchise and the extended cross-functional Consumer Team.

Key Job Responsibilities

• Translate brand strategy into omnichannel marketing plans that reflect the positioning of the brand, while aligning to brand objectives
• Lead the creative development and deployment of insight-driven, channel-specific, and personalized content.
• Pull through strategic direction for agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals
• Work closely with marketing / media teams and external media agencies to develop and execute working media investment plans.
• Work with research/analytics teams to generate and analyze consumer data/insights to inform and improve audience focus, tactical execution and ROI.
• Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label.
• Partner with internal groups (e.g. Public Affairs, Legal, Regulatory, Medical and Project Management) to ensure compliance and consistency in approach and messaging.

Qualifications

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications:

• 5+ years of Consumer marketing or relevant marketing experience.
• Competency in core marketing capabilities such as creative development, translating analysis to insights, optimization across the marketing mix
• Experience developing and executing marketing assets across key touchpoints (i.e. TV, Digital, Social, Website, CRM).
• Experience identifying key campaign metrics (KPIs) and utilizing for continuous enhancements and future design/innovation.

Additional Information

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html

Recruitment Fraud Alert

• AbbVie will never request sensitive personal information (such as bank account details, social security numbers, or payment of any kind) during the recruitment process.
• If you suspect you have received a fraudulent offer or communication claiming to be from AbbVie, please do not respond, open any attachments, or click on any hyperlinks.

If you have any questions or concerns regarding the authenticity of a communication alleged to have been made by or on behalf of AbbVie, please contact us immediately.

Protect yourself by verifying job offers and communications. Your safety is important to us.

Pay Range: $109500 - 208500 USD

Role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely*, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.