Marketing Manager, Prime Customer Strategy at Amazon

Were looking for a Marketing Manager to develop and deliver engagement programs that delight our customers and deepen their relationship with Amazons grocery offerings. This person will design test and scale engagement strategies. They will flex their analytical and creative abilities to design experiment and build marketing programs that help customers experience and understand how Amazon Grocery can provide value. They will support work to optimize the Prime customer journey across Amazons family of grocery offerings. Additionally they will explore ways to enhance the value of a Prime membership for WWGS shoppers.Key job responsibilities-Develop a deep understanding of customer cohorts to identify motivators and align business opportunities. -Own planning designing and executing marketing initiatives that drive adoption of new shopping behaviors and lead to repeat purchasing. -Conduct analyses to determine program effectiveness continuously improving programs and initiatives. -Collaborate with WWGS and broader Amazon teams to drive experiments on new benefits coupons and marketing strategies. -Partner cross-functionally with Creative Channel Product and eCommerce teams to align on support for both marketing and business objectives. - 5 years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)- Experience using Microsoft Excel to manipulate and analyze data- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience producing marketing promotional material for Owned & Operated channels- Experience creating brand marketing content- BA degree or BS degree- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation- Experience with A/B or multivariate testing- Experience presenting ideas to various levels of an organization to gain support for initiativesAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72600/year in our lowest geographic market up to $155200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.Required Experience:Manager Key Skills Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1 Yearly Salary Salary: 72600 - 155200