Marketing Operations Manager at The Hanover Research Council

Hanover Research -Marketing Operations ManagerArlington, VARemote or Hybrid OpportunityHanover Research is seeking a Marketing Operations Manager who will play a critical role inoptimizingand scaling our marketing operations for maximum efficiency and effectiveness. Reporting to theSeniorDirector of Marketing Operations, this role willmanage the systems, processes, data, and performance measurement needed to make marketing efficient, scalable,and impactful.The roleblends deep knowledge of marketing strategy with technical execution,and the ideal candidate must have prior experience working in a fast-paced, multi-channel marketing department and proven success managing data and marketing tech platforms.ResponsibilitiesMarketingAutomationCreateand maintainHubSpottemplates, playbooks, and automation frameworks to scale marketing programs efficiently.Develop andimplementmarketingautomationstrategiesaligned with business goals and best practices.Build andmaintainmarketing campaigns andkey components includingmanagingcampaign data backfills,creatingHubSpotworkflows,forms,and pop ups,andbuildingWordPress landing pages.Pull all send lists for email campaignsandbuildand executeemailnurture campaignworkflowsin HubSpot.Build HubSpot Inbound Lead Scoring to prioritizesales'outreachand maintain HubSpot Lead Alert allocation toprovide rapid marketing insight visibility to the sales teams.Troubleshoot and update HubSpot/Salesforce sync to improve processefficiencies.Evaluate HubSpot workflows and inbound data tagging for inefficiencies.Managemarketingdata quality, tagging, lead lifecycle, segmentation, and compliance (GDPR, CCPA).Standardizeand document marketing campaign processes and HubSpot workflows.MarketingTechnologyImplement, manage,maintain, and troubleshootmarketing technology (MarTech) platforms - e.g.,marketingautomation(HubSpot), intent data and sales enablement (6Sense and Bombora), chat/scheduling (Drift/Qualified/Chili Piper),andintegrations between allMarTechplatformsand Salesforce, analytics, attribution, and data enrichment tools.Manage the marketing technology platforms to deliver upondemandgenand sales team requests and needs.Ensurethese tools integrate smoothly with each other and with sales, customer success, and data systems.Partner withDemandGen team to updateMarTechprocesses to match market changes.Marketing ReportingManage campaigndataflow andcapture, scopedata requirements and field mapping, and fill in operational and data gaps,to ensure our ability to trackengagement and ROI across all marketing campaigns.Support theDemand Gen Team and Senior Email Marketing & Analytics Strategistwithmarketing performance reports and dashboardsto trackKPIs and other critical marketing metrics.Configuremarketingreports, report types,pagelayouts,picklists, and other low-risk system changesin Salesforcetofacilitatedataand integration needs.Marketing Operations LiaisonAddress the needs and requests of internal stakeholders (primarily demandgenand thesalesteam)including collecting and responding rapidly to platform troubleshooting.ConformwithallITpolicies and procedures,includingchangemanagementpoliciesforany platform configuration changes,new platformadditions, and ongoing information security.Managing tickets and change requests inITservice managementsystem to conform with auditingand compliancepolicies.Foster strong relationships with key stakeholders,demonstratingexceptional internal presence and ability to collaborate effectivelyto driverevenue or achieve Hanover's business goals.QualificationsA minimum of 3 - 5 years of experience in marketing operations, with a strong focus onmarketing systems, processes, data, and performance measurementABachelor's degree in Marketing, Communications, or Technology-related field is strongly preferredExceedingly strong organizational skills-proven project management skills tackling multiple projects, clients, and timelinesStrong analytical skills, enabling you totroubleshoot issues withmarketing datacapture, flow, and tagging processesProven experience inMarketingAutomation Platforms(proficiencyin HubSpot isa must),managingautomation processes to ensure smooth operation, and CRM experiencea must(Salesforce)Experience withintent data platforms (6Sense, Bombora) and chat platforms (Drift, Qualified)A deep understanding of data hygiene, analytics, and attributionExperience working in a fast-paced marketing team, and a flexible approach to problem solving and drivingnew solutions. Technicalproficiency, excellent communication skills, and a drive to improve processesProject management software familiarity a plusGeneral understanding ofonline marketing tactics and best practicesCollaborative individual performer who enjoys working with a small, close-knit teamLocationOfficeis located inArlington, VAHybrid or Remote option available#Remote #LI-RemoteBenefitsStarting at 18+ days Paid Time Off14 paid holidays including Martin Luther King Jr. Day, Juneteenth, and Indigenous People's Day, and personal holidays401(K) employer matchingprogramComprehensive health and dental benefits packageHealth and wellness packages with discounts to local gymCommunity service opportunitiesUnlimited snacks and beverages (when in the office)CompensationHanover Research strives to create compensation and benefits programs that are competitive,equitableand fair. The compensation range for this role at the company is $85,000 - $105,000. Please note that the base salary offered is contingent on the candidate's job-related knowledge, skills, and experience. Our base pay range isdeterminedby the role and the market.Hanover believes in supporting our team's overall well-being now and in the future. We provide retirement benefits and 401K matching to help youplan ahead, wellness benefits to keep you healthy, medical coverage to lift you up if you or your dependents get sick, and paid time away to rejuvenate. You can learn more about our benefits on ourHanover Research Careerspage or please talk to your Recruiter to learn more.About Hanover ResearchFounded in 2003, Hanover Research is a global research and analytics firm that delivers market intelligence through a unique, fixed-fee model to more than 1,000 clients. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account executives to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover was named a Top 50 Market Research Firm by the American Marketing Association.To learn more about Hanover Research, visitwww.hanoverresearch.com.Hanover ValuesBusiness Building - We build our business quickly and intelligently and we help our clients do the sameThought Leadership and Innovation - We strive constantly to deliver better information in a better wayService - To our clients and our community, service is our guiding principleLeadership and Mentorship - Our talent is our greatest asset, and we hope to help our people be their bestFirm Citizenship - We are optimists who believe there are endless possibilities for our company and ourselvesHow to ApplyIf you are interested in the prospect of working for a dynamic, fast-growing company, we encourage you tosubmityour resume and any other supporting materials by applying to the job here oncurrent openings page.Hanover strives to be accessible to all users and job seekers. If you are a qualified individual with a disability and needassistancein accessing our website or completing a job application, please contact Hanover Research at 202-559-0050 or via email [email protected]. All information you provide will be kept confidential and will be used only to the extentrequiredto provide needed reasonable accommodation.Hanover Research is an Equal Opportunity Employer, providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, compensation, training, promotion, transfer, leaves of absence, and termination.