Marketing Specialist, UC College-Conservatory of Music at InsideHigherEd

Current UC employees must apply internally via SuccessFactors Next Lives at the University of Cincinnati Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,000 students, 12,000 faculty and staff, and over 350,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $88.8 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu. UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success. Job OverviewProvide support for the University of Cincinnati College-Conservatory of Music’s marketing and communications initiatives, including content creation and monitoring engagement with target audiences. This position will primarily be responsible for developing, implementing and revising marketing campaigns and marketing materials to support CCM’s academic offerings and public performances. This position will develop content and then manage and assess the effectiveness of paid marketing campaigns and advertising opportunities, providing regular campaign performance reporting to CCM’s Director of Marketing and Communications.Essential FunctionsPlan, manage and track advertising placements and ad campaign performance for both CCM’s academic offerings and its public performances. Monitor and evaluate campaign performances, recommending changes as needed. Following the completion of campaigns, compile and report marketing data related to advertising and marketing activities.Conduct market research and generate leads to optimize performance.Work with leadership in CCM’s Box Office to institute audience feedback surveys. Analyze survey results and provide recommendations for marketing optimizations to improve ticket sales performance.Manage and assess college’s analytics, utilizing and reporting data to provide guidance for marketing and communication initiatives. Develop customer and department profiles based on data analyses.Provide recommendations on campaign-specific ad spend budgets to CCM’s Director of Marketing and Communications.Create and maintain social media content, including organic social media content and boosted/paid social media marketing campaigns. Analyze engagement metrics and develop strategies to optimize content and experience on various social media platforms.Create targeted eblasts and e-newsletters.Assist with other brand storytelling, web content management, and promotional efforts as needed.Follow all appropriate university purchasing procedures when making ad buys. Coordinate any necessary bidding processes regarding advertising and promotional materials.Monitor campaign-specific expenses to ensure all marketing/advertising activities stay within budget parameters. Complete expense reporting for all marketing expenses and ad buys.Recommend cost containment proposals where applicable.Perform related duties based on departmental need. This job description can be changed at any time.Required EducationBachelor's DegreeFive (5) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirementsRequired ExperienceOne (1) year of experience in development and implementation of marketing and/or advertising plans.Additional Qualifications ConsideredExperience with Adobe Experience ManagerExperience with Google Ads and Google AnalyticsExperience with Meta/Facebook Ads Manager, TikTok Ads Manager and other social media advertising and digital advertising platforms.Experience with Constant Contact or similar email marketing platformsExperience with SAP Concur Expense Management Software, or similar expense reporting programsKnowledge of Adobe Creative Suite software.Understanding of Web Content Accessibility Guidelines (WCAG).Proficiency with SEO toolsFamiliarity with AP StyleSuperb verbal and written communication skillsStrong interpersonal skillsStrong problem-solving skillsAbility to work well in a team environmentStrong time management skillsExcellent multitasking skillsStrong analytical skillsHighly developed attention to detailAbility to work in a fast-paced environmentAbility to prioritize tasks and meet deadlinesPhysical Requirements/Work EnvironmentOffice environment/no specific unusual physical or environmental demands.Compensation and BenefitsUC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. (UC Benefits Link) Highlights include: Comprehensive Tuition RemissionUC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.Robust Retirement PlansAs a UC employee, you won’t contribute to Social Security (except Medicare). Instead, you’ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position.Real Work-Life BalanceUC prioritizes work-life balance with a generous time-off policy, including:Vacation and sick time11 paid holidays and additional end-of-year paid time off (Winter Season Days)6 weeks of paid parental leave for new parentsAdditional Benefits Include:Competitive salary range of $52,000 - $55,560 based on experienceComprehensive health coverage (medical, dental, vision, prescription)Flexible spending accounts & wellness programsProfessional development & mentorship opportunities To learn more about why UC is a great place to work, please visit our careers page at https://www.uc.edu/careers.html UC is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. A list of acceptable documents can be seen here: https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents Important: To apply you must create a profile and submit a complete job application through the UC applicant portal. We are unable to consider “easy apply” applications submitted via other websites. For questions about the UC recruiting process or to request accommodations with the application, please contact Human Resources at [email protected]. Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans. REQ: 100362 SF:OMJ SF:RM SF:HEJ, SF:INS SF:HERC SF:DIV SF:LJN SF:IHE