Media Manager at Cella

Location: Framingham, MassachusettsJob Type: ContractCompensation Range: $55 - 65 per hourWe are seeking a Media Strategy Lead to serve as the definitive voice of media strategy within our integrated planning processes. In this pivotal role, you will partner with internal brand marketing teams and external agencies (IAT) to develop innovative media strategies and partnerships that align with and amplify our brand's global platform.If you are a hands-on leader who can manage upfront investments and partner with consumer insights to execute cross-channel measurement studies, we want to hear from you! Responsibilities:Getting to Know the Business:Acts as the voice of media strategy in integrated planning with internal and external partners.Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform.Serves as key day-to-day liaison with paid media agency.Sharing/Collaboration with Domestic and Global partners on plans & learnings.Build Media and Digital ExpertiseManages investment and channel strategy for multiple media touchpoints including but not limited to: video, audio, social media, mobile, online video, search, display.Leads development holistic media strategy inclusive of: channel and partner level plan, audience strategy, measurement plan.Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions.Meets with existing and prospective media vendors to evaluate future media opportunities.Drive Results (Plan, Execute, Measure):Oversees holistic budget to be executed by team.Responsible for sharing integrated media plans to key stakeholders.Manages upfront investment, paid ipartnerships, and key vendor relationships.Oversees holistic digital strategy driving in-store sales.Oversees grand openings, local, and multi-cultural plans.Partners with consumer insights and agency partners to execute cross-channel measurement studies.Represent paid media strategy for annual and ad hoc planning processes.Feedback Loop:Continuously monitors campaign & provides optimizations.Leads quarterly look-backs & establishes best practices. Qualifications:Bachelor's Degree or similar marketing experience.A minimum of 7-10 years of experience in media.Experience across media channels, with a strong emphasis on digital channels (paid social, Digital Video, email, search).Strong experience optimizing media channels and establishing testing approaches and analytics experience.5+ years managing a team of associates (contractor will not be responsible for managing individuals during this assignment).Effective verbal and written communication on all levels and both internally and externally.Experience working with outside agencies and vendors.Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements.Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously.Excellent working knowledge of Excel and PowerPoint.Strong analytical experience and proven critical thinking.Knowledge of retail business a plus.JOBID: 34 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.PandoLogic. Category:Media, Location:Framingham, MA-01701