Media Planner at We Are Rosie

Campaign Planning & Management:Assist in developing integrated media plans that reach prospective students across awareness consideration and conversion stagesCreate media flowcharts budget tracking documents and authorizations for campaigns across traditional and digital channelsManage day-to-day budget pacing and ensure accurate tracking across all media placementsExecute and oversee media buys working with buying team to resolve discrepancies and ensure deliverySupport development of audience targeting strategies based on academic program interests demographics and geographic prioritiesExecution & Coordination:Relay campaign direction to media staff through clear written and verbal communicationCoordinate with buying team creative and analytics to ensure seamless campaign launchesMonitor campaign delivery and flag pacing or performance issues to senior planning teamMaintain organized campaign documentation and update stakeholders on statusTrain and support Assistant Planners on media fundamentals and planning processesResearch & Analysis:Utilize syndicated research tools (Nielsen MRI Comscore) to understand student media consumption behaviorsAnalyze campaign performance data and identify optimization opportunitiesResearch media opportunities relevant to higher education recruitment (campus-focused platforms student discount programs etc.)Stay informed on higher education marketing trends and Gen Z platform preferencesInvestigate new media tactics that could support enrollment goalsClient & Vendor Relations:Support client meetings and presentations demonstrating knowledge of campaigns and institutional objectivesDevelop relationships with media vendors and negotiate added value where appropriateMaintain communication with internal agency teams to ensure alignment on goals and deliverablesDeliver POVs and recommendations relevant to recruitment challenges and opportunitiesQualifications : 1-3 years as Assistant Media Planner or related advertising/marketing experienceExposure to higher education marketing education services student audience marketing or willingness to quickly learn the categoryPlanning experience across multiple channels: Video (TV CTV OLV) Audio (Streaming Podcast Radio) Digital (Display Social Search) and Out-of-Home/DOOHProficiency with media planning tools: Nielsen AdIntel MRI-Simmons Telmar StrataStrong Excel and PowerPoint skills for budget management and presentation creationExcellent organizational skills and attention to detailAbility to manage multiple projects simultaneously and prioritize effectivelyIDEAL CANDIDATE DEMONSTRATESInterest in higher education marketing and student recruitment challengesUnderstanding of Gen Z media behaviors and emerging platform trendsProactive problem-solving approach and willingness to learnStrong communication skills with both internal teams and client contactsAbility to work within deadline-driven environment during peak recruitment periodsTeam-oriented mindset wAdditional Information :  We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.Remote Work : YesEmployment Type : Contract Key Skills Google Marketing Platform,Google Ads,Math,Media Buying,Media Planning,Pivot tables,Adobe Audience Manager,Microsoft Powerpoint,Research Experience,Microsoft Excel,DoubleClick,DoubleClick for Publishers Experience: years Vacancy: 1