Media Specialist, Paid Social & Programmatic at Home Depot

With a career at The Home Depot you can be yourself and also be part of something bigger.Position Purpose:The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those campaigns. Responsibilities include implementation of campaign objectives strategies and tactics including trafficking of campaigns and reporting; and stewardship of media plans in conjunction with marketing goals. Position supports both channel and campaign activations and reporting. Provides input toward and execution support for paid Test & Learn agenda. Key contributor to program tracking and timelines.Key Responsibilities:45% Campaign Management - Manage some components of digital media campaigns directly including bidding targeting ad creation analysis and reporting etc. Support test & learn agendas40% Paid Media Management - Support omni-channel paid media planning buying and reporting for all programs and campaigns15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders including media and platform partners agencies etc. Document an utilize best practicesDirect Manager/Direct Reports:This position typically reports to Manager or Senior Manager Paid MediaThis position has 0 Direct ReportsTravel Requirements:Typically requires overnight travel less than 10% of the time.Physical Requirements:Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.Working Conditions:Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.Minimum Qualifications:Must be eighteen years of age or older.Must be legally permitted to work in the United States.Preferred Qualifications:Previous experience working with large established digital properties and platforms (Facebook YouTube etc.) and experience with newer or niche properties a major plus1 years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailerPrevious experience with retail websites and analyticsSolid understanding of technical pieces of digital marketing such as website analytics audiences data feeds tracking codes etc.Presentation and writing skillsMinimum Education:The knowledge skills and abilities typically acquired through the completion of a bachelors degree program or equivalent degree in a field of study related to the job.Preferred Education:No additional educationMinimum Years of Work Experience:1Competencies:Action OrientedCollaboratesDrives EngagementCustomer FocusDrives ResultsManages ConflictRequired Experience:IC Key Skills Marketing,Photography,Facebook Advertising,Hootsuite,Social Listening,SEO,Web Design,Adobe Photoshop,Social Media Management,Copywriting,Wordpress,Writing Skills Employment Type : Full Time Experience: years Vacancy: 1