National Business Development Manager, Consumer & Retail Markets at Becton Dickinson

Job Title

Reporting directly to the Vice President, National Reference Laboratories (NRL) & New Care Settings, this role will serve as BD's national leader focused on expanding market presence within emerging care settings, retail health, home collection, wellness testing, direct-to-consumer diagnostics, employer health programs, and other alternate site channels.

Job Description

The ideal candidate combines strategic business development expertise with a hunter mentality, thriving in ambiguous environments where they are expected to build relationships, uncover opportunities, influence stakeholders, and create sustainable revenue growth.

Key Responsibilities

Business Development & Market Creation

• Identify, prioritize, and develop new business opportunities within consumer health, retail healthcare, home collection, wellness testing, employer health, and emerging diagnostic channels.
• Develop and execute national growth strategies to expand BD's Specimen Management presence in non-traditional healthcare settings.
• Create and manage a robust opportunity funnel, driving opportunities from initial prospecting through contract execution and implementation.
• Establish BD as a preferred partner for organizations seeking blood and urine collection solutions outside traditional healthcare facilities.

Strategic Account Leadership

• Build relationships with executive stakeholders across retail healthcare organizations, distributors, home collection companies, digital health organizations, laboratory partners, and emerging healthcare platforms.
• Lead complex sales cycles involving multiple decision-makers, cross-functional teams, and strategic partnerships.
• Negotiate and close national agreements that deliver meaningful revenue growth and market expansion.
• Serve as the voice of the customer, bringing market insights and growth opportunities back to BD leadership.

Market Intelligence & Thought Leadership

• Monitor industry trends, competitive activity, reimbursement changes, regulatory developments, and emerging market opportunities.
• Develop business cases and growth strategies based on market data and customer insights.
• Represent BD at industry conferences, customer meetings, and strategic planning sessions.
• Collaborate with marketing, product management, channel partners, and sales leadership to develop go-to-market strategies.

Cross-Functional Collaboration

• Partner closely with BD field sales teams, National Reference Laboratory teams, Alternate Site teams, marketing, and commercial leadership to drive customer engagement and successful implementation.
• Coordinate internal resources to support customer acquisition and expansion efforts.
• Provide regular business updates, pipeline reviews, and strategic recommendations to senior leadership.

Qualifications

Required

• Bachelor's degree required.
• 7+ years of business development, strategic sales, or commercial leadership experience within healthcare, diagnostics, laboratory, medical device, or related industries.
• Proven success identifying, developing, and closing new business opportunities.
• Demonstrated experience managing complex national accounts and executive-level customer relationships.
• Strong financial acumen and ability to build business cases, forecasts, and growth plans.
• Willingness to travel nationally (approximately 4060%).

Preferred

• Experience selling through or working for healthcare distributors serving alternate care settings.
• Knowledge of specimen collection, diagnostics, laboratory services, home collection, retail healthcare, or consumer health markets.
• Experience working with retail clinics, employer health programs, digital health companies, wellness organizations, or direct-to-consumer healthcare platforms.
• Experience launching new markets, products, or commercial initiatives.

Critical Success Factors

The successful candidate will be:

• An entrepreneur who thrives in building something from the ground up.
• A strategic hunter capable of creating opportunities where none currently exist.
• Highly self-motivated and comfortable operating independently with national responsibility.
• Skilled at influencing executive stakeholders and navigating complex organizations.
• Curious about market trends and passionate about identifying emerging growth opportunities.
• Results-oriented with a track record of delivering measurable business impact.

Reporting Structure

Reports To: Vice President, National Reference Laboratories & New Care Settings

Direct Reports: None

Territory: United States (National Coverage)

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift