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Paid Media Specialist (SEM + Paid Social) at We Are Rosie
We Are Rosie
Atlanta, GA
Posted 0 days ago
Job Description
What Youll DoPaid Search (SEM PMAX Display Video)Plan build and manage campaigns across Google Ads and Microsoft AdsConduct keyword research ad creation and competitive benchmarkingSet up and optimize PMAX Search Display and Video campaignsMonitor pacing bids budgets tracking and performancePaid Social (Meta TikTok)Plan build and manage campaigns across Meta Ads and TikTok AdsHandle audience setup creative rotation and A/B testing frameworksDevelop creative testing structures and optimization strategiesAnalysis & StrategyTranslate performance data into clear actionable insightsAnalyze campaign data using GA4 first-party data and internal toolsUnderstand and optimize for CPA ROAS CTR CPM and other key metricsPrepare clear internal and client-facing reportsStay current on platform updates algorithm changes and industry trendsCollaborationWork closely with creative team on concepts messaging copy and directionSupport strategic planning with the Head of Media TechnologyCommunicate campaign performance and recommendations to clientsQualifications : Who You AreRequired:4 years of hands-on paid media experience (agency or freelance strongly preferred)Deep expertise setting up and managing Meta Ads campaigns (this is urgent priority)Deep expertise setting up and managing Google Ads campaigns (this is urgent priority)Proficient with Google Ads Microsoft Ads and Meta Ads ManagerStrong working knowledge of GA4 Sheets/Excel Looker Studio or similar toolsAnalytical thinker with exceptional attention to detailClear communicator who can work independently and manage multiple client accountsAvailable to work Denver hours (9am-5pm MT) consistentlyCan start immediatelyThrives in a fast-paced startup environmentCurious resourceful and eager to take ownershipBonus Points:TikTok Ads experienceExperience with DSPs or other paid channelsStrong copywriting skillsUnderstanding of retail/local business marketing strategiesPrior temp-to-perm or contract-to-full-time experienceAdditional Information : We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.Remote Work : YesEmployment Type : Contract Key Skills Diploma,Abinitio,Cost Accounting,Cyber Security,CRM,AV Experience: years Vacancy: 1
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