Paid Media Strategist Role at Caterpillar

Career Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.Job Summary:Paid Media Specialists at Caterpillars in-house marketing and services agency Ironworks are driven collaborative individuals who get excited about helping our Enterprise clients do their best work. They are the paid media subject matter experts who build strategies and execute the campaigns that drive business results for our clients and agency. They are responsible for establishing and maintaining strong collaborative relationships with the media platforms and clients while working alongside Marcom strategists and creative team members to get work done with a data-first mindset focused on measurement and optimization.Paid Media Specialists are curious and solution-oriented and always think about their clients business and how Ironworks can support them in achieving their goals. They are equal parts visionary and methodical and live in a world of possibilities while understanding how to develop a scope and plan to get the work done.What You Will Do:Develop a deep understanding of the clients business goals including personas and focus audiencesSupport strategic alignment with all media stakeholders to ensure an integrated strategic approach in aspects of paid media campaigns including content messaging audience and creativeCreate and maintain paid media advertising campaigns across a variety of channels including Meta platforms LinkedIn Reddit Google Bing Twitch and other platformsResponsible for campaign management to include but not limited to reviewing performance audience development and refinement optimizations development of insights and recommendations tracking of the budget and media spending to ensure proper spending and billingDevelop campaign recaps including generating insights from performance developing the presentation and ability to present with SME authority to clients and stakeholdersServe as a subject matter expert on paid media strategy execution and optimizationWhat You Will Have:Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors service providers contractors consultants and suppliers).Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.Considerations For Top Candidates:Bachelors degree in Marketing Communications Business or work experience equivalentMust have experience managing programmatic advertising campaigns utilizing Google Marketing Platform Meta Business Manager and other platform media channelsExperience developing Search Engine Marketing campaigns on Google and BingDigital media placement experience with budgets similar to those executed by IronworksBroad knowledge of the media landscape B2B buyer media habits and forward-thinking approachStrong written verbal and virtual communication skills including an understanding of navigating across different global regions and culturesCommitment to be hands-on in all aspects of the role balance strategic thinking with methodical executionWhat You Will Get:Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. Weve created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.About CaterpillarCaterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities duties and effort required of employees assigned to this job. At the discretion of management this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of essential job functions as that term is defined by the Americans with Disabilities Act.Summary Pay Range:$95640.00 - $143520.00Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.Benefits:Subject to plan eligibility terms and guidelines. This is a summary list of benefits.Medical dental and vision benefits*Paid time off plan (Vacation Holidays Volunteer etc.)*401(k) savings plans*Health Savings Account (HSA)*Flexible Spending Accounts (FSAs)*Health Lifestyle Programs*Employee Assistance Program*Voluntary Benefits and Employee Discounts*Career Development*Incentive bonus*Disability benefitsLife InsuranceParental leaveAdoption benefitsTuition Reimbursement* These benefits also apply to part-time employeesThis position requires working onsite five days a week.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer such as H L TN F J E O. As a global company Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:November 17 2025 - November 23 2025Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.Not ready to apply Join our Talent Community. Key Skills Diploma,Abinitio,Cost Accounting,Cyber Security,CRM,AV Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 95640 - 143520