Performance Marketing Manager Creative Optimization at Rocket Mortgage

As a Performance Marketing Manager you play a pivotal role in shaping and optimizing paid social and display campaigns creative testing and digital strategy. You use your analytical mindset and creative instincts to drive learning agendas evaluate ad performance and continually push for higher impact across digital channels. Your strong collaboration with creative teams and agencies allows you to unlock new opportunities in paid social using actionable insights and A/B testing to enhance business results.About the RoleDrive performance marketing creative testing and strategy with a primary focus on paid social and display channelsAnalyze and interpret ad performance data across social and display platforms to identify areas for improvement and growthDevelop and manage learning agendas that fuel creative development and optimizationWork closely with performance creative teams providing strategic direction for asset creation and enhancementCollaborate with external agencies to execute test and improve paid social and display campaignsProvide actionable insights and guidance to creative teams leveraging data-driven findings and successful creative trendsPresent regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholdersAbout YouMinimum Qualifications2 years of performance media marketing experience with strong emphasis on paid social and creative testingDemonstrated experience generating ROI-based results in paid social display and programmatic mediaExpertise in interpreting marketing data and analytics; skilled in developing creative testing (including A/B testing) strategiesStrong presentation skills and ability to translate data into actionable strategic recommendationsExperience partnering across teams agencies and creative functions to drive campaign resultsPreferred QualificationsProficiency in data analysis tools and advanced Excel skills including Pivot TablesFamiliarity with leading social media and display advertising platforms (e.g. Google Meta TikTok YouTube DSPs)Experience developing and leading learning agendas and creative testing roadmapsDemonstrated creative problem-solving intellectual curiosity and strategic thinkingBachelors degree in Marketing Communications Business or related field; leadership potentialWhat youll getOur team members fuel our strategy innovation and growth so we ensure the health and well-being of not just you but your family too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: Weve got your back. Check out our full list of Benefits and Perks.About usRocket is a Detroit-based company made up of businesses that provide simple fast and trusted digital solutions for complex transactions. The name comes from our flagship business now known as Rocket Mortgage which was founded in 1985. Today were a publicly traded company involved in many different industries including mortgages fintech real estate and more. Were insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth amazing benefits and the chance to work with leading industry professionals.This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race color religion national origin sex physical or mental disability sexual orientation gender identity or expression age military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at .Colorado New York City Jersey City California D.C and Washington Candidates only: the compensation for this position is $57000.00-$121500.00. The position may also be eligible for an annual bonusincentivesand other employment-related benefits including but not limited to medical dental and vision benefits 401K retirement plan and paid-time off. More information regarding these benefits and others can be foundhere. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company in its sole and exclusive discretion deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position that the compensation and benefits for such position should be no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.Los Angeles Countyand San FranciscoCandidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the California Fair Chance Act.Required Experience:Manager Key Skills Arabic Speaking,Access Control System,B2C,Account Management,Legal Operations,Broadcast Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 57000 - 121500