Platform Buyer Programmatic VideoAudio at We Are Rosie

Campaign Activation & Management:Execute end-to-end campaign setup trafficking and optimization across programmatic video (DV360 Amazon DSP) and streaming audio platforms (Spotify Ad Studio audio programmatic)Develop and implement advanced targeting strategies to reach prospective students based on academic interests demographics geography and enrollment intent signalsManage daily optimizations across audience segments creative variations bid strategies and inventory sources to drive enrollment KPIs (inquiries applications campus visits)Lead trafficking operations across platforms ensuring proper tagging tracking and attribution measurementMonitor campaign pacing delivery and performance against goals; proactively adjust tactics to meet or exceed targets Strategic Optimization & Innovation:Partner with planning and analytics teams to translate enrollment marketing objectives into executable programmatic strategiesLeverage supply path optimization (SPO) and data strategies to maximize reach and efficiency among student audiencesApply learnings across platforms to improve overall campaign performance (e.g. creative insights from CTV applied to streaming audio)Identify and test new programmatic tactics inventory sources or data segments relevant to reaching Gen Z audiencesStay current on platform updates beta opportunities and education-specific inventory (campus streaming services student-focused podcasts etc.) Analysis & Reporting:Analyze daily campaign performance data to identify trends optimization opportunities and potential issuesContribute to weekly monthly and quarterly performance reports with clear insights and recommendationsDevelop and maintain campaign dashboards that provide visibility into key metrics for internal and client stakeholdersCommunicate performance narrative that connects media activity to enrollment outcomesProvide strategic recommendations based on data analysis to inform future campaign planning Relationship Management:Build strong relationships with platform representatives (Google Amazon Spotify) to access beta opportunities and technical supportCollaborate with media partners to secure preferred inventory access or value-added opportunitiesMaintain clear communication with internal investment planning and client teams regarding deliverables and timelinesProactively surface issues to Investment Director with proposed solutionsPartner with creative and analytics teams to improve campaign effectivenessQualifications : 3 years of hands-on programmatic buying experience in an advertising agency environmentExpert-level proficiency with DV360 and Campaign Manager (CM360) requiredExperience with Amazon DSP strongly preferredDeep understanding of programmatic video (CTV OLV) and streaming audio activation and optimizationProven track record managing complex campaign structures across multiple clients and programsAdvanced Excel skills for data analysis budget tracking and performance reportingStrong PowerPoint skills for presenting performance insights and recommendationsKnowledge of ad serving technologies tracking implementation and attribution methodologiesExperience with supply and data ecosystems including DMPs CDPs and data onboardingIDEAL CANDIDATE DEMONSTRATESHigher education marketing experience or demonstrated understanding of student recruitment challengesExpertise reaching Gen Z audiences through programmatic channelsStrong analytical and mathematical abilities for rapid optimization decision-makingAbility to shift priorities quickly during fast-paced recruitment cycles (application deadlines enrollment periods)Proactive problem-solving approach with solutions-oriented mindsetExcellent verbal and written communication skills for client-facing interactionsBachelors degree in marketing communications advertising or related field Additional Information : SUCCESS METRICSAchievement of enrollment KPIs (cost per inquiry cost per application cost per enrollment)Campaign delivery and pacing accuracy (meeting impression and budget goals)Efficiency improvements through ongoing optimization (reducing CPM/CPV while maintaining quality)Implementation of innovative tactics or beta opportunities that drive performance liftQuality of insights and recommendations provided in reporting We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.Remote Work : YesEmployment Type : Contract Key Skills Employee Relations,Machine Shop,Crystal Report,Content Marketing,Analytics Experience: years Vacancy: 1