Principal Analyst — Consumer Behavior & Insights at Forrester Research

At Forrester were trusted to work on trailblazing mission critical problems that business and technology leaders face today. Thats why were always looking to empower talented individuals to perform at their best every single day. Were proud of our community of smart people and vibrant voices who come together to do whats right by our clients and each other. Our success is driven by curiosity courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.About This Role:As a consumer insights professional Forresters Principal Analyst for consumer behavior has a command on the current attitudes and motivations of consumers through the lens of B2C marketing purchase drivers technology adoption consumer needs and expectations brand perception trust and values with the practical expertise to offer strategic marketing recommendations tied to winning and retaining customers. Your relentless curiosity about what makes people tick derived from various research methodologies fuels our coverage on key trends that shape the consumer landscape and provides a credible voice to breaking developments within the marketplace. This role serves CMOs consumer insights leaders and other B2C marketing executives and entails research and analysis writing and publishing various types of content from macro trends to practical best practices.Our ideal candidate has a strong confident voice and is comfortable speaking with the press delivering keynote presentations and providing guidance to CMOs consumer insights leaders and other B2C marketing executives. We are looking for a data and insights-savvy individual who is adept at multimodal consumer research methods persona development and insights platforms motivated to address Forrester clients top marketing priorities and enabling them to champion the consumer.Job Description:Content planning. Determine an integrated research and content portfolio based on clients top priorities and market opportunities.Research. Oversee conduct and analyze primary research based on your content plan.Publishing. Write/produce content in various formats (reports blog posts data snapshots podcasts short-form video etc.).Client engagement. Apply Forresters research and frameworks to help clients solve business challenges through short- and long-term consulting engagements.Thought leadership. Establish an industry presence as an influential speaker and thinker. Talk with the press present at Forrester and external industry events and deliver client presentations and webinars.Coverage development. Evolve and productize your marketplace coverage and work with Forrester sales and analyst relations to evangelize it with clients and prospects.Job Requirements:At least 10 years in a senior-level consumer insights market research or brand planning/strategy role at an agency or B2C brand.Proven and practical expertise in audience insight development (including personas or segmentations) consumer trend and behavior analysis and consumer lifecycle mapping.Adept at survey design data analysis and multimodal consumer research methods.Experience with and curiosity for using AIin the practice of consumer insights.An established industry presence as an influential speaker and thought leader.Excellent writing presentation and analytical skills.The ability to strategize a bold/conceptual yet practical/actionable vision.A profound spirit of collaboration as part of a supportive integrated team.The ability to travel more than 25% of the time.Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition with the exception of New York City. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidates primary work location experience training education and credentials.Base salary range: $00Base salary range for New York City NY: $The percentage listed here is an estimated bonus target as a percentage of base salaryin accordance with the Forrester Employee Bonus plan. Individual and company performance as well as other eligibility criteria will determine the actual incentive amount.Bonus target: 15%Were a network of knowledge and experience leading to richer fuller careers. Here were always learning. Whether you want to hone your strengths or discover new ones Forrester is the place to go for it. Its a place where everyone is given the tools support and runway they need to go far. Well be right there beside you every step of the way.Lets be bold together.Explore #ForresterLife on:InstagramLinkedInGlassdoorFLSA Status:ExemptHere at Forrester we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forresters recruitment process. If you would like to discuss a reasonable accommodation please reach out to .Forrester Research Inc. is an Equal Employment Opportunity Employer. As a federal contractor Forrester encourages veterans and individuals with disabilities to apply for employment.Benefits at a GlanceBenefits at a Glance - CambridgeRequired Experience:Staff IC Key Skills Applied Behavior Analysis,Developmental Disabilities Experience,Behavior Management,Behavioral Health,Data Collection,Primary Care Experience,Military Experience,Special Education,Autism Experience,Special Needs,Experience with Children,Social Work Employment Type : Full Time Experience: years Vacancy: 1 Monthly Salary Salary: 141000 - 229000