Principal Research Manager at Hasbro

At Wizards of the Coast we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse we continue to innovate and build new ways to foster friendship and connection. Thats where you come in!Position Summary:The Principal Research Manager will be an embedded partner to Wizards Magic: The Gathering teams specifically those responsible for brand and franchise strategies product development and marketing. The ideal candidate has capabilities across quantitative and qualitative primary research data analysis and project management. The person in this role will develop research studies recommend solutions and advocate for insight adoption with stakeholders.The anchoring motivation of the person in this role is a deep passion and curiosity about the needs and motivations of gamers fans and collectors which you use to fearlessly share consumer truths trends and insights with partner teams.What Youll Do:Be the voice of current and prospective Magic: The Gathering players using consumer and competitive insights to influence franchise strategies products and marketingCollaborating with your manager prioritize business questions and requests for Magic across audience category/competitive brand/franchise creative and commercial needs.Scope design and lead consumer research studies using custom and standardized approaches including mixed-method foundational studies audience segmentations and TAM researchRecommend optimal approaches to consumer sampling within insights initiatives based on objectives determined in partnership with key team membersManage third-party vendors who support the research execution to ensure quality deliverablesAdeptly and proactively provide brand and design teams with primary and secondary research strategic consulting and research presentations Provide strategic storytelling and presentations that scale up to senior levelsDevelop deep research-based product expertiseWhat Youll Bring:10 years of experience in consumer insights or market research rolesTo be successful in this role you must have practical experience with games collectibles or entertainment categories and a strong familiarity with Magic: The Gathering is preferredExperience translating advanced analytics into insights e.g. choice modelling segmentation driver analysis price elasticity with support from vendor partners and AIM Analytics peersBest-in-class ability to tell compelling stories with data and insights with a level of polish that can translate to GM-level presentations.Strong interpersonal written and verbal communication skills and the ability to effectively collaborate with all professional levelsProficiency with Microsoft Office 365 tools and familiarity with survey programming tools (ex: Alchemer)Ability to thrive in a fast-paced environment balancing competing priorities among multiple teamsA consistent track record of innovation flexibility and critical thinkingEducation and Training:BA/BS or equivalent experience required preferably in social sciences marketing/market research or a related fieldMBA other advanced degree or additional education in consumer insights/analytics a plusCompensation Range Currency USD:Starting Pay Range: $121700.00Pay Range End: $182500.00In compliance with local law we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coasts total compensation package for employees. Employees may also be eligible for annual and long-term addition Wizards of the Coast provides a variety of benefits to employees. Heres a look at what your benefits package may include: Medical Dental & Vision Insurance Paid Vacation Time & Holidays Generous 401(k) match Paid Parental Leave Volunteer Program Employee Giving & Matching Gifts Programs Tuition Reimbursement Product Discounts and more.Wizards is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race color religion sex sexual orientation gender identity or expression national origin age marital status or any other legally protected status.The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties responsibilities or requirements of the position.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation please let your recruiter or coordinator know.Required Experience:Manager Key Skills Quantitative Research,Spss,Clinical Research,Data Collection,Clinical Trials,Research Experience,Statistical Software,Survey Design,Qualitative Research,Market Research,Research & Development,Project Coordination Employment Type : Full Time Experience: years Vacancy: 1