Product Marketing Manager, BrandAR at Snap

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.The Product Marketing team uses creativity market research and insights to optimize and inspire roadmaps for products across Snap Inc. This team works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.Were looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc!What youll doOwn go-to-market planning and execution for products within Snaps Revenue Product verticals such as Brand & Creative Direct Response/Apps Core/API and SMC solutionsConduct market research to inform product positioning and strategyDefine messaging and value propositions that resonate with advertisersLead cross-functional coordination for product launches and scaled activationDrive creation of internal enablement materials and client-facing resourcesMeasure adoption and performance and iterate on GTM strategy accordinglyKnowledge Skills & AbilitiesStrong understanding of advertiser needs and the digital advertising landscapeSkilled at crafting product narratives for both technical and non-technical audiencesAbility to work cross-functionally to align GTM strategy and executionProactive and self-directed with the ability to lead multiple initiativesStrong written and verbal communication skillsMinimum QualificationsBS/BA degree or equivalent years of experience5 years of experience in product marketing product strategy or other relevant digital marketing or advertising rolesPreferred QualificationsExperience launching and scaling advertising or monetization productsFamiliarity with sales enablement and advertiser engagement strategiesAbility to manage messaging across internal and external stakeholdersComfortable with data analysis and visualization using tools like Looker or similar platformsIf you have a disability or special need that requires accommodation please dont be shy and provide us some information.Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring where applicable).Our Benefits: Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps long-term success!CompensationIn the United States work locations are assigned a pay zone which determines the salary range for the position. The successful candidates starting pay will be determined based on job-related skills experience qualifications work location and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.Zone A (CA WA NYC):The base salary range for this position is $173000-$259000 annually.Zone B: The base salary range for this position is $164000-$246000 annually.Zone C:The base salary range for this position is $147000-$220000 annually.This position is eligible for equity in the form of RSUs.Required Experience:Manager Key Skills Business Development,Graphic Design,Communication Strategies,CRM,Online,Market Research,Project Management,SEO,Content Marketing,Facebook,ROI,Creative concepts,Actionable Insights,KPI,Analytics Employment Type : Full-Time Experience: years Vacancy: 1 Yearly Salary Salary: 173000 - 259000