Content Strategist TID (Contract position) at Massachusetts Bay Transportation Authority

At the MBTA we envision a thriving region enabled by a best-in-class transit system. Our mission is to serve the public by providing safe reliable and accessible transportation. MBTAs Core Values are built around safety service equity sustainability and culture. Each employee that works for the MBTA performs their roles based on our vision mission and values. This includes attendance participation and contribution in local safety committee meetings as needed.Job SummaryOur mission is to apply modern principles of research design and technology to make our transit system easy for all riders to use. Effective and equitable public transit is essential to the social economic and environmental progress of Greater are a team of content specialists designers engineers and product managers charged with bringing novel ideas modern standards and a user-centered approach to technology to the MBTA.As a Content Strategist L2 youll be part of the team that writes edits and builds the content strategy for which serves over a million people per month. Youll develop and manage digital systems enforce technical and content standards build and maintain information architectures optimize web content for machine readability and performance. and use analytics software and accessibility guidelines to meet the needs of the MBTA and our seeking someone with strong writing editing and collaboration skills who is motivated to give MBTA riders and all our audiences the information they need.Duties & ResponsibilitiesContent Strategy CapabilitiesFacilitate stakeholder and team alignment using appropriate communication approaches.Demonstrate proficiency in Drupal or similar content management systems including basic troubleshooting and bug reporting.Apply plain language principles and adhere to accessibility standards including WCAG.Follow MBTA Content Style Guidelines and Brand Standards in all published content.Strategy CapabilitiesWork with MBTA employees and external partners to rewrite fact check edit and publish accurate and accessible content for the web. Use Drupal a content management system to upload and publish content on .Use tools like Google Analytics and SEMRush to measure and track metrics.Participate in discovery meetings with stakeholders and other team members to set expectations and goals gather reference materials and brainstorm strategy.Content Team ParticipationWork with the website project manager to evaluate and establish accessibility requirements for content on .Participate in the content teams regular planning stand up and review meetings.Communicate solutions clearly and compellingly to a wide range of stakeholders.Identify articulate and escalate risk in a timely and appropriate manner.Work to meet tight deadlines in an environment where priorities shift and the pace fluctuates.Additional responsibilities may include a focus on one or more departments or locations. See applicable addendum for department or location-specific functions.Physical Demands and Working ConditionsThe physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Available to work as per assignment by the MBTA twenty-four (24) hours per day seven (7) days per week as directed by supervisory staff for severe weather conditions emergencies or any other circumstances that may potentially impact service or the safety of service.Have the ability to work any and all shifts and/or locations assigned or directed.Minimum Requirements & Qualifications1-3 years of professional experience in content strategy including practices processes and team operations.Experience with search engine optimization (SEO) and analyzing website performance using Google Analytics and Search Console.Proficiency with content management systems such as Drupal WordPress or similar platforms.Working familiarity with HTML.Familiarity with plain language guidelines for public-facing content and services.Experience collaborating with stakeholders who deliver services and programs in complex bureaucratic organizations.Preferred Experience and SkillsExperience in public sector organizations transportation agencies or civic technology teams.Experience creating accessible content for the web and applying web accessibility standards specifically Section 508 and WCAG 2.1 AA compliance.Minimum EducationEducation in writing or a related field. This could be a college degree a bootcamp a certificate program or something else entirely.Substitutions IncludeA High School Diploma or GED with an additional seven (7) years of directly related experience substitutes for the bachelors degree requirement.An associate degree from an accredited institution an additional three (3) years of directly related experience substitutes for the bachelors degree requirement.A masters degree in a related subject substitutes for two (2) years of general experience. A nationally recognized certification or statewide/professional certification in a related field substitutes for one year of experience.Job ConditionsAdhere to rules regulations collective bargaining agreements (if applicable) and policies of the MBTA including the EEO anti-discrimination anti-harassment and anti-retaliation policies.Ability to pass a Criminal Offender Record Information (CORI) check background screening and the MBTAs medical requirements including a physical examination and drug and alcohol screening.Have a satisfactory work record for the two (2) years immediately prior to the closing date of this posting including overall employment job performance discipline and safety records (infractions and/or offenses occurring after the closing of the posting and before the filling of a vacancy may preclude a candidate from consideration for selection).The above statements are intended to describe the general nature and complexity of the work being performed by staff assigned to this job and do not represent an exhaustive list of all duties tasks and responsibilities required of staff assigned to this position.Job Conditions:Ability to effectively read comprehend communicate and respond to instructions orders signs notices inquiries English.Be at least eighteen (18) years of age except if participating in an approved high school internship / co-op program.Ability to commute to assigned work locations in the Boston MA metro area as required by the role.Ability to provide internal and external customers with courteous and professional experiences.Ability to work effectively independently and as part of a diverseworkforce team (or supervise if required).Ability to uphold the rights and interests of the MBTA while building and maintaining effective relationships with employees and co-workers.Ability to adhere to rules regulations collective bargaining agreements (if applicable) and policies of the MBTA including the EEO anti-discrimination anti-harassment and anti-retaliation policies.Have a satisfactory work record for the two (2) years immediately prior to the closing date of this posting (unless if current student or recent graduate) including overall employment job performance discipline and safety records (infractions and/or offenses occurring after the closing of the posting and before the filling of a vacancy may preclude a candidate from consideration for selection).Ability to pass a Criminal Offender Record Information (CORI) check comprehensive background screening and / or medical Clinic screening potentially including physical examination and drug and alcohol screenings.Ability to work all shifts and / or locations assigned directed or necessary for this position including (for some transit / operations roles) up to twenty-four (24) hours per day seven (7) days per week as necessary to accommodate severe weather conditions emergencies or any other circumstances that may potentially impact service or the safety of service.Intern / co-op staff must be enrolled full or part-time in an accredited educational program and maintain a cumulative GPA of at least 2.5 for the entire duration of the internship / co-op. Additionally interns / co-ops must have valid work authorization and U.S. Social Security Numberprior to starting pre-employment screenings / pre-boarding working in their positions and throughout the duration of their program.Disclaimers and Definitions:General Disclaimer: The statements contained in this job description are intended to describe a summary general nature and complexity of typical job functions and do not represent an exhaustive list of all duties tasks and responsibilities required of staff assigned to this position.Application Completion: It is each applicants responsibility to ensure application details are entered completely and correctly including updated work and education histories (past and current). Incomplete applications may not be considered. Attachments do not substitute for application fields. The recruitment team does not have access to existing employee data / history.Application Deadlines:Applicants should apply as soon as possible as the MBTA may stop considering applicants after a sufficiently large applicant pool is established.Work Environment:The physical demands and work environment characteristics described here-in are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations can be made to enable individuals with disabilities to perform essential functions. See job description for role-specific requirements.Work Eligibility:All employees must be legally authorized to work in the United States and on an unrestricted MBTA does not have an employer work sponsorship program. However if you have unrestricted work authorization or are sponsored by a separate entity you are welcome to all persons hired will require a U.S. Social Security Number prior to starting the position and employees will be required to complete a Form I-9 to verify their identity and eligibility to work in the U.S.Interviews:Candidates should ensure they arrive on time are prepared can remain for the duration and if remote are in a quiet place without distraction for the interview. Candidates who do not attend their interview without advance authorization including an email confirmation of a rescheduled time/date from Human Resources will be considered a no-show and disqualified from consideration for the position. Related to rescheduling on a one-time basis and due to something emergent you may be allowed to reschedule the addition Human Resources may require documentation supporting the request. However should you need to reschedule you will need to contact your Recruiter directly by email.Safety Sensitive Positions:Employees working in this classification will be subject to periodic physical examinations plus random drug and alcohol testing.On-call or 24/7 Positions:Employees working in this classification must be available to respond to page / text / call and report to work as determined by assigned department or the Authority.Essential / Emergency Staff:During declared states of emergency employees working in this classification are required to report to work for their assigned work hours or as directed by management.ADA Accommodations: The MBTA makes reasonable accommodations for applicants with disabilities. If you require an accommodation during this process please contact the MBTAs ADA Unit at or .Diversity Equity and Inclusion:The MBTA is an Equal Employment Opportunity Employer. For terms descriptions and definitions related to diversity equity inclusion veteran status and immediate family members that you may find on the application form please visit / Co-Op Benefits: Employees taking part in an internship orco-opat the MBTA are eligible to receive accrued paid sick leave as well as a monthly transportation pass based on the city from which the intern / co-opcommutes to workat no cost. However no additional benefits are currently offered for interns orco-ops. Key Skills Compliance Management,Information Management,Proofreading,Social Intelligence,Content Quality,Factual Information,Video Packages,Conduct Interviews,Records Management,Creative Content,Editorials,News Stories,Newsgathering,Content Reviews Employment Type : Contract Experience: years Vacancy: 1 Hourly Salary Salary: 67 - 75