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Retention Marketing Manager, Email & Mobile at Skill
Skill
Remote - Boston, MA
Administration
Posted 0 days ago
Job Description
Overview Placement Type: Temporary Salary: $21.29-23.65 Hourly Start Date: 12.01.2025 As a Marketing Manager (Retention: Email & Mobile), you will be responsible for managing Triggered & Transactional campaigns across Email and Mobile Messaging (App Push, SMS) for Sephora Canada's extensive, dynamic, and high-performing retention program. Reporting to the Senior Marketing Manager - CA Retention, you will use your marketing expertise and collaboration skills to work closely with internal and external partners to drive Sephora Canada sales growth and client retention.Duties and Responsibilities* Setting up campaigns in Braze and Bluecore - this person needs to be very familiar with these platforms, as their primary responsibility will be executing campaign set-up and QA in these platforms.* Experience with mobile and email marketing, leaning more toward mobile ideally.* Build and refine event-based Triggered and Transactional campaigns, supporting both Sephora Canada Online & Stores* Oversee end-to-end campaign development, partnering with US Retention, CRM, Campaigns & Content, Product, Analytics, Development, and third-party vendors to execute client-centric automated campaigns across the entire customer funnel* Maintain Triggered & Transactional overview of client messaging journey across Email andMobile Messaging* Support flawless operational execution: o Proof, test, and QA - ensure linking strategies and content (including product and promotion details) are accurate and error-free across desktop and mobile platforms o Identify and troubleshoot issues, working with the appropriate partners to resolve o Identify areas of inefficiency and propose solutions to streamline and/or optimize* Deliver the best Canadian client experience and wear your client-centric hat* Monitor and report on the performance of Triggered and Transactional programs, identifying key wins and future recommendationsWorking ConditionsRemote roleQualificationsExperience Years3+ Years Experience managing complex automated Email and/or Mobile campaigns within platforms such as Epsilon, Braze, Bluecore Must have experience in Braze or BluecoreExperience collaborating cross-functionally with Product and Engineering teams on building, launching, and troubleshooting campaigns 2+Education Certification and LicensesBachelor's Degree NACompetencies and Skills* Strong analytical skills with experience using data to inform strategic recommendations (experience with Tableau a plus)* Strong interpersonal communication skills and the ability to collaborate across many diverse teams* Organizational skills (you can juggle and prioritize multiple projects simultaneously in a fast-paced, high-volume, and deadline-driven environment)* Flexible (you calmly problem-solve with a nimble attitude in an environment with many changes and roadblocks)* High sense of urgency (you are a self-starter with a high degree of motivation)* Superb attention to detail (you execute projects with a high level of accuracy and enjoy detecting typos, inconsistencies, and more)
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