Digital Activation Specialist Diablo Tools at Bosch Group

The Demand Activation Specialist is a passionate data-driven digital marketer responsible for developing leading and executing strategies that drive audience acquisition engagement and retention across top-funnel close collaboration with marketing leadership this role designs and activates multi-channel campaigns that bring new audiences into the funnel nurture leads toward MOFU touchpoints and implement retargeting and retention programs that grow long-term customer value. Leveraging past accomplishments advanced digital strategies AI-powered personalization and deep understanding of trade personas this rock-star marketer ensures the right message reaches the right audience to generate demand for our best-in-the-world and best-for-our-world solution-oriented productsultimately influencing sales conversions and measurable business growth.Develop and Execute Full-Funnel Digital Campaigns - Strategize launch and optimize multi-channel digital campaigns that drive audience acquisition engagement and progression through the funnel from awareness to Learn More/MOFU.Audience Targeting Personalization & Retargeting - Leverage persona insights behavioral data and AI tools to deliver personalized messaging and retargeting strategies that improve engagement and relevance.Customer Retention & Growth Programs - Design and execute lifecycle marketing programs to retain re-engage and expand customer relationships through loyalty upsell and cross-sell initiatives.Programmatic & Paid Media Management - Manage and optimize paid media campaigns (Google Ads display Social Media programmatic) to maximize reach engagement and ROI.Analytics Reporting & Optimization - Measure campaign performance extract insights and continuously optimize strategies based on data-driven learnings.AI Integration & Innovation - Identify and implement AI-driven tools and processes to enhance targeting personalization and campaign efficiency.Collaboration & Mentorship - Partner cross-functionally with Creative Web and Product teams to align digital activation strategies and mentor contractors or interns to build digital capability.Qualifications : Bachelors Degree in advertising marketing communications design or similar field.3-5 years of demand generation experiencePrevious experience marketing power tools and/or power tool accessories is preferred.Experience in demand generation digital campaign management inbound marketing or lifecycle marketing.Hands-on experience managing a high-spend media budgets and reporting on ROI.Proficiency with marketing technology platforms (HubSpot Google Ads Google Analytics Salsify Meta TikTok TINT Wayvia (previously known as PriceSpider) and AI-driven marketing tools (preferred but not required).Possess a strong level of marketing analytics skills; able to extract meaning from data and use this to optimize both current approach and future programs.Ability to manage multiple design projects at once; and to shift priorities based on business needsOutstanding verbal written and presentation skills. Ability to present ideas to c-suite leadership. Comfortable working with and advising senior-level executives.Ability to manage multiple projects and priorities at the same time.Additional Information : Diablo/Freud Tools and the Robert Bosch Tool Corporation are proud supporters of STEM (Science Technology Engineering & Mathematics) InitiativesFIRST Robotics (For Inspiration and Recognition of Science and Technology)AWIM (A World In Motion)Equal Opportunity Employer including disability/veterans.Indefinite U.S. Work authorized individuals only.  Future sponsorship for work authorization unavailable.Remote Work : NoEmployment Type : Full-time Key Skills Business,Marketing,Key Decision Makers,Active Directory,Customer Service,Performance Evaluations,Federal Regulations,Communications,Account Management,Project Management,Facebook,Minimum Data Set,Budget management,Powerpoint,Direct Reports Experience: years Vacancy: 1