Salesforce Marketing Analyst at PYA P C

Job DescriptionJob DescriptionDESCRIPTIONPYA is seeking a Salesforce Marketing Analyst as a driving force in optimizing PYA firm objectives by leveraging and optimizing marketing technologies, data integration, and analytics.The Salesforce Marketing Analyst will work closely with PYA’s Chief Marketing Officer and the PYA Marketing Team to champion the use of Salesforce and ZoomInfo, as well as other technologies, for podcasts and webinars, increasing the success of marketing campaigns, customer journey mapping, and ROI analysis.By working closely with the centralized PYA Salesforce and Marketing teams, internal stakeholders, and external partners, the ideal Marketing Analyst candidate will leverage technology to enable and enhance firm strategic marketing initiatives.RESPONSIBILITIESSupport the optimization and administration of Salesforce Account Engagement (formerly Pardot) and ZoomInfo platforms, including automation, lead management, personalization, integrations, and email marketingBuild and maintain multi-touch attribution models to understand the contribution of various marketing channels to overall performance, creating performance dashboards, analyzing campaign insights, and mapping and tracking customer journeysTrain and mentor marketing team members in Salesforce Account Engagement best practices, including automation, data usage and governance, campaign execution, and reporting, while collaborating cross-functionally internally and with external vendors and agenciesQUALIFICATIONS2+ years of experience working in marketing technology or digital marketing roles in a corporate settingExperience with Salesforce Marketing Cloud Engagement (formerly Pardot) and ZoomInfo preferredProficiency in tools like Tableau, Power BI, and Google Analytics, with experience integrating these platforms into Account Engagement, is a plusFamiliarity with email marketing best practices and personalization strategies is also preferredCreative problem solver with a high level of strategic, analytical, and conceptual skills and a passion for helping, uncovering insights, and optimizing marketing strategiesTraits that include detail-orientation, flexibility, and responsiveness Exceptional time management, communication, and project management skillsABOUT PYAPYA, a leading professional services firm, serves clients across the United States with expertise in consulting, accounting, compliance, and business strategy. With offices in Knoxville, Atlanta, Tampa, Charlotte, Nashville, and Kansas City, PYA is committed to helping clients achieve their goals through innovative solutions and unparalleled service. Learn more about The PYA Way.WHY JOIN PYABe part of a dynamic and collaborative team that values innovation and excellenceWork with industry leaders who are committed to professional growth and client successCompetitive compensation, comprehensive benefits, and opportunities for career advancement