Search Engine Optimization (SEO) Manager at Buzz Brands

Benefits:401(k)401(k) matchingBonus based on performanceCompetitive salaryDental insuranceHealth insuranceOpportunity for advancementPaid time offParental leaveVision insuranceWellness resourcesBuzz Franchise Brands is a fast-growing multi-brand franchise company headquartered in Virginia Beach VA. Were seeking a hands-on forward-thinking SEO leader to own and elevate the organic search strategy across our home service brands Pool Scouts Home Clean Heroes and Wonderly Lights.This role is perfect for someone with strong SEO expertise and who enjoys guiding strategy mentoring specialists collaborating with franchise owners and shaping how our brands show up across hundreds of local markets.If you love turning data into action improving rankings at scale and helping others grow in their craft this might be the role for you.Key Responsibilities:SEO Leadership: Own the organic search strategy (technical content and local SEO) for national and local franchise websites. Monitor and improve performance using Google Analytics SEMrush BrightLocal and other tools. Provide detailed high-level reports on organic performance to the executive team.Team Management & Development: Lead mentor and manage a team of SEO specialists fostering an environment of continuous learning and growth. Provide direction on priorities workflows and timelines.Drive Insights and Improvements: Conduct keyword research identify new opportunities and oversee technical SEO audits. Analyze performance and translate data into clear actionable recommendations for both marketing leadership and franchise owners.Franchisee & Stakeholder Relations: Serve as a key strategic partner to franchise owners guiding them on their local SEO and content strategies. Collaborate with cross-functional teams including paid media creative and brand management to ensure cohesive execution across channels.Content Strategy: Oversee content planning for blogs landing pages and website updates to support SEO goals and brand voice.Industry Expertise: Stay on the cutting edge of the SEO landscape including algorithm updates AI-driven search enhancements and new tools or techniques. Drive innovation by identifying and implementing new strategies to maintain a competitive advantage.Required QualificationsBachelors Degree; Marketing Business or related field preferred.3 years of hands-on SEO experience (agency or multi-location experience is a plus).Management of direct reports highly desired.Strong understanding of technical SEO local SEO keyword research and content optimization.Experience with tools such as SEMrush Ahrefs BrightLocal GA4 GSC and WordPress.Ability to think strategically and translate complex data into actionable insights for both technical and non-technical audiences.Experience mentoring or guiding junior team members formal management experience is a plus but not required.Organized proactive and able to manage multiple projects in a fast-paced environment.Must be able to work on-site daily in Virginia Beach VA. Buzz Franchise Brands is a fast-growing multi-brand franchising company that builds companies that get people talking. We surround ourselves with smart entrepreneurial-minded people who love building something small into something great and we work hard to do that with each of our franchise brands.Required Experience:Manager Key Skills HVAC Engineering,Client Servicing,Access Control,Jpa,Gym,Air Compressors Employment Type : Full-Time Experience: years Vacancy: 1