Senior Manager, Media Measurement and Optimization at Pfizer

OVERVIEW:Pfizer is driving a transformation of its marketing organization which will see the best marketers of science support the most trusted brand in the industry. As part of this transformation we are seeking a Senior Manager of Media Measurement and Optimization to join our best-in-class Team made up of subject matter experts and visionary practitioners.This position will report to the Director Measurement and Optimization and will be a key resource in driving integrated media measurement at Pfizer. They will work directly with agency partners and internal collaborators within the CMO to create a media measurement program and refine deliver and enhance media optimization programs. They will bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building enterprise media measurement frameworks and executing large scale media performance optimization for healthcare clients. This person will partner closely with other members of the CMO as well as other teams to drive a robust data-driven and highly strategic approach that moves Pfizer from a leading pharma brand into a leading healthcare and patient-first organization.ROLE SUMMARY:The Sr. Manager Media Measurement and Optimization is responsible for implementing newly created enterprise media measurement framework and KPIs that take an integrated approach to media reporting across audience channel site and creative and media initiatives. This is a unique role which will curate measurement strategies for enterprise-based media programming across disease states. They will partner closely with the media agency and other key constituents in the CMO organization to develop audience-centric insight-driven media optimization programs to improve marketing ROI. The ideal candidate is a data-driven strategic consultant that will apply years of experience in data analysis to translate reporting with a focus on delivering measurable financial results across the globe.In this role the Sr. Manager Media Measurement and Optimization will be a critical member of creating and building a new program functionality and capability within Pfizer. Must leverage strong cross-functional abilities to collaborate effectively with several key business partners both internally and externally. Newly founded team responsibilities encompass all aspects of media data and analytics reporting including driving forward an integrated cross-channel measurement program audience analytics content and site behavior and optimization recommendations. Collaborate with Strategy Performance & agency teams on optimization reports and process improvements.While the primary focus of the role will be on media reporting and optimization reports this role will also be responsible for SME across their assigned media objectives and vertical. To be successful in this role the candidate will seek cross-stakeholder insights and perspectives from and collaborate with the following teams:Work directly with agency partners to review and translate media optimization reporting to business objectivesImplement the newly created media measurement framework introducing new standards to Pfizer enterprise wide across both patient and provider campaignsLeverage insights reporting and data in partnership with agency analytics partners to provide strategic and tactical recommendations that tie performance to improved business and customer outcomesPartner with Commercial Analytics team to translate MROI insights into data-driven recommendations to improve media performanceDrive integration and translation to shift media reporting from channel and diagnostic to insightful and actionable insights that are audience-led and consider site and creative performancePartner closely with analytics 3rd party providers to spec out program goals delivery and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journeySteward implementation and evolution of key learning and standardization documentation and playbooks to shepherd media measurement best practices and drive integration across all Pfizer groupsDrive HCP media analytics best practices across data transfer needs through script lift and MROI performanceROLE RESPONSIBILITIES Drives media measurement strategy across paid owned and earned channels translating data into insights and actions for key stakeholders internallyDevelop deep understanding of Pfizer products and Therapeutic Area landscape in an effort to orchestrate the optimal portfolio media and audience strategiesLeverage audience data across patient and provider to analyze campaign performanceOverseedashboard and data visualization practices to ensure clean and clear storytellingDrive best practices in translating website performance to the overall performance journey and understanding correlation to script liftTranslate media data taxonomy and meta-data best practices to media analytics data design and requirementsAct as successful role model for Pfizer Values (Courage Excellence Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potentialQUALIFICATIONS 6 years Marketing or Media experience in a professional environment with experience managing and building teamsBS Degree in Marketing Business or equivalent experienceBroad knowledge of the pharmaceutical industry and healthcare environment specifically with an understanding of healthcare claims data and its application to marketing optimizationWe look for prior experience in media analytics healthcare claims data and HCP data especially digital mediaDeep understanding of media data KPI calculations & definitionsUnderstanding of data-driven media planning and buying approaches globallyExpertise in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama Tableau Adobe Snowflake SQL Crossix IQVIA Symphony Health Solutions etc.Experience translating data insights into actionable recommendations for executive decision-makingDeep familiarity with media and vendor landscape and application of media trends in powering business results as well as media data source and taxonomy expertiseExperience with leading agencies technology companies or consulting partners in advertising and marketing techProven ability to work collaboratively across multiple teamsExceptional interpersonal skills and mastery of working in a matrixed environmentExcellent communication skills; can articulate complex concepts to a diverse audienceCreative innovative problem solver who leads with insights derived from dataStrong writing presentation and influencing skillsCandidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Additional Job Information:Last Date to Apply: December 17 2025Work Location Assignment:Any US Pfizer Commercial Site; New York NY; Collegeville PA; Lake Forest IL preferred; HybridThe annual base salary for this position ranges from $120800.00 to $201400.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Pfizer endeavors to make to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing please email. This is to be used solely for accommodation requests with respect to the accessibility of our website online application process and/or interviewing. Requests for any other reason will not be returned.Marketing and Market ResearchRequired Experience:Senior Manager Key Skills Digital Marketing,Marketing,Google Analytics,Google Docs,Facebook Advertising,Google AdWords,Google Marketing Platform,Google Ads,Media Buying,Media Planning,Social Media Management,DoubleClick Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 120800 - 201400