Senior CX Strategist at HLK

The Senior CX Strategist leads the strategic vision for how and why our campaigns resonate with audiences influencing agency-wide own the development of integrated activation strategies across paid earned and owned channels to deliver ambitious objectives and KPIs. With a holistic view of campaign ecosystems they orchestrate mechanisms and levers to maximize impact while championing objectives-driven campaigns backed by robust measurement frameworks predictive analytics and reporting that drive consistent excellence and innovation. The ideal candidate is an expert in paid owned and earned best practices with a proven track record of leading high-impact campaigns. They bring a deep passion for data-driven insights and relentless curiosity to fuel innovation daily. They excel at managing complex portfolios of projects fostering collaboration in fast-paced cross-functional teams mentoring junior strategists and serving as a trusted advisor to C-suite stakeholders both client-side and internally.ResponsibilitiesWork with clients and internal teams to translate brand strategies into activation plans designed to achieve defined KPIs/goalsMentor and guide junior CX Strategists and cross-functional teams providing strategic oversight and fostering skill development to build agency-wide capabilities.Lead the development of comprehensive activation plans mapping the full campaign journey integrating paid earned and owned touchpoints within client budgets to secure executive buy-in and alignment.Ensure activation plans are rigorous and actionable serving as the definitive source for scoping briefing and resourcing across internal execution teams while anticipating potential risks and opportunities.Continuously monitor development of marketing tactics for strategic connection to overall marketing goals and tactical KPIsProactively monitor market dynamics performance indicators and competitive landscapes to drive data-informed decisions on budget reallocation strategic pivots and optimization opportunities; lead implementation with SMEs and cross-agency partners.Coordinate changes expeditiously with appropriate teams to keep work evolving and performingWork with data on performance trends and implications and provoke strategic questions for mining data developing tests and creating pro-formas and campaign projectionsResponsible for campaign report development and client presentations of those reportsChampion innovation by identifying emerging trends technologies and partnerships to evolve campaign strategies and enhance client ROI.Feed learnings back to Planning as input into research and planning opportunities to evolve our positioning and brand directionArchitect annual marketing plans for key clients synthesizing established objectives and strategies with forward-looking insights to drive long-term growth and adaptability.Partner strategically with Account Management to identify and pursue year-round opportunities from performance results or plan gaps shaping enhancements that deliver superior customer outcomes and uncover new business avenues.Decision-making responsibility for final plan and optimizationsExperienceMinimum of 8 years of experience in senior strategic roles within agencies leading initiatives across media content social and digital strategy with demonstrated impact on client P&L or business growth.Deep expertise in the full marketing ecosystem spanning paid media public relations content marketing social media UX marketing automation and emerging technologies like AI-driven personalization.Proven mastery in translating and amplifying brand strategy across the entire customer journey with experience optimizing omnichannel experiences for measurable uplift in engagement and conversion.Extensive experience leading the amplification and extension of creative concepts into innovative non-traditional touchpoints including experiential activations influencer ecosystems and data-led personalization at scale.Track record of mentoring teams presenting at industry forums or contributing to thought leadership that shapes agency or client strategies.$105000 - $115000 a yearAbout HLK:We believe in the power of people to drive brands. Together we shape a brands identity and inspire its next move. We believe that brands have the power to influence people. We create brands in constant motion and on a mission to connect surprise and change behavior.Our mission is to provide an environment where passionate problem solvers can thrive. Every day we encourage our people to do three things:Be Curious. Seek out the right problems to solve. Embrace criticism. Dig deeper and dream Thoughtful. Empathy transforms information into insight. We remove roadblocks to solutions helping and supporting each other to solve client problems. AndBe Brave. Take calculated risks push the work and move forward fearlessly.There are many benefits to working at HLK including the following:A flexible work environmentA casual and creative atmosphereUnlimited time offPaid sabbaticalParental leaveMedical insuranceDental insuranceVision insurance401(k) plan with a company matchAll qualified applicants will receive consideration for employment without regard to age race color religion sex gender identity sexual orientation national origin disability status protected veteran status or any other characteristic protected by law.Required Experience:Senior IC Key Skills Graduate Engineering,Accounts Administration,Building Materials,Customer Support,Horticulture Employment Type : Full-Time Experience: years Vacancy: 1