Senior Digital Engagement Analyst at Blue Cross Blue Shield of Minnesota

About Blue Cross and Blue Shield of MinnesotaAt Blue Cross and Blue Shield of Minnesota we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming healthcare. As a Blue Cross associate you are joining a culture that is built on values of succeeding together finding a better way and doing the right thing. If you are ready to make a difference join us.The Impact You Will HaveThis role is at the heart of transforming our digital member experience. The Senior Digital Experience Analyst willidentifyand prioritize experience improvement opportunities by analyzing digital engagement data and synthesizing insights across multiple closely with digital product owners and content strategists tooptimizejourneys and elevate member satisfaction. Successful candidates are master storytellers who translate complex data into compelling narratives that influence decisions and deliver measurable strategic thinker a puzzle solver and a bold voice who thrives in ambiguity and challenges the status quo to unlock meaningful changeYour ResponsibilitiesLead high-impact analytics initiatives that uncover actionable insights and drive measurable improvements in digital mobile and email experiences.Design and implement digital engagement measurement strategies tailored to business goals partnering closely with product owners content strategists and experience teams.Translate complex cross-channel data into compelling stories that influence prioritization and investment decisions across the organization.Size opportunities and quantify ROI for experience enhancements helping stakeholders make data-informed tradeoffs.Co-create intuitive dashboards templates and insight artifacts that empower teams to self-serve and act on member experience data.Tackle open-ended analytical challenges with structured thinking technical rigor and a bias for action.Collaborate with internal and external partners to optimize analytics tools ensure data integrity and evolve measurement capabilities.Champion a culture of insight activation by mentoring peers sharing best practices and elevating the teams storytelling craft.Provide and receive feedback with clarity and empathy contributing to a high-trust high-performance team environment.Required Skills and Experience5 years of experience in digital analytics data storytelling or experience measurement with a proventrack recordof driving business impact.Proficiencyin web analytics platforms such asContentsquare Adobe Analytics or Google Analytics; experiencewith tag management and behavioral analytics tools is a plus.Strong command of data visualization tools (e.g. Power BI Tableau) and presentation software (e.g. PowerPoint) to craft compelling insight-driven narratives.Demonstrated ability to work effectively in a matrixed organization influencing without authority and aligning cross-functional teams around shared goals.Deep empathy for the customer and a passion for improving digital experiences through data-informed decision-making.Exceptional communication skills written verbal and visual with experience presenting insights to senior leaders and non-technical stakeholders.Experience designing and measuring A/B tests or other experimentation frameworks tovalidatehypotheses andoptimizeexperiences.Comfort navigating ambiguity prioritizing competing demands and adapting quickly in a fast-paced evolving environment.A collaborative mindset with a desire to mentor others share knowledge and elevate the teams analytical maturity.High school diploma (or equivalency) and legal authorization to work in the U.S.Preferred Skills and ExperienceProficient inVoice of the CustomerapplicationslikeInMoment Qualtrics or Medallia.Proficient with business intelligenceordata visualization tools such as Google Data StudioTableauor Microsoft Power BI.Role DesignationHybridAnchored in ConnectionOur hybrid approach is designed to balance flexibility with meaningful in-person connection and collaboration. We come together in the office two days each week most teams designate at least one anchor day to ensure team interaction. These in-person moments foster relationships creativity and alignment. The rest of the week you are empowered to work remote.Compensation and Benefits$77200.00 - $102300.00 - $127400.00 AnnualPay is based on several factors which vary based on position including skills ability and knowledge the selected individual is bringing to the specific job.We offer a comprehensive benefits package which may include:Medical dental and vision insuranceLife insurance401kPaid Time Off (PTO)Volunteer Paid Time Off (VPTO)And moreTo discover more about what we have to offer please review our benefits page.Equal Employment Opportunity StatementAt Blue Cross and Blue Shield of Minnesota we are committed to paving the way for everyone to achieve their healthiest life. Blue Cross of Minnesota is an Equal Opportunity Employer and maintains an Affirmative Action plan as required by Minnesota law applicable to state contractors. All qualified applications will receive consideration for employment without regard to and will not be discriminated against based on any legally protected characteristic.Individuals with a disability who need a reasonable accommodation in order to apply please contact us at: Blue Cross and Blue Shield of Minnesota and Blue Plus are nonprofit independent licensees of the Blue Cross and Blue Shield Association.Required Experience:Senior IC Key Skills Business Development,Employee Orientation,Public Health,Account Management,VersionOne,Conflict Management,Project Management,Relationship Management,Team Management,Customer relationship management,Human Resources,Public Speaking Employment Type : Full-Time Experience: years Vacancy: 1 Yearly Salary Salary: 77200 - 127400