Senior Director, Growth Marketing at Fortive

DescriptionJob Title: Senior Director Growth MarketingLocation: Remote U.S. or Greenville SCJob Summary:The leader of Growth Marketing is accountable for developing implementing measuring and optimizing global demand generation programs to drive awareness and demand and meet pipeline targets for Gordian. This role will lead a team of segment field and digital marketers leveraging digital ABM tactics working closely with product marketing content marketing and sales on global programs.Reporting to the CMO the Snr Director of Growth Marketing will oversee and make strategic decisions on Gordian demand generation campaigns to drive interest and build pipeline across Gordians buyer segments both prospect and customer. Responsibilities include developing the strategy talent and execution of integrated plans to meet pipeline targets as well as measuring the return on investment and optimizing based on performance.Key Responsibilities:Develop a global demand generation strategy that supports Gordian growth strategic plan.End-to-end coordination and management of integrated demand generation programs including planning promotion execution optimization and reporting for programs designed to grow and accelerate the pipeline ultimately driving revenueWork with both the sales product and marketing team members to support go-to-market efforts and to develop successful strategies and campaigns that attract new customers and support existing customer growth.Drive segmented approach to messaging and program development throughout buyer journeyContinuously measure and optimize programs to maximize ROI.Manage paid digital strategy optimization and budget.Coach and mentor a team of high-performance marketers executing the campaign paid digital and field marketing activities.Drive ABM best practices and techniques for 1:1 1: few 1: many program execution.Own Intent and engagement data and develop program triggers to move through buyer journeyOwn website engagement data management and intent data and optimize for pipeline performanceAlign with the Gordian inside sales enterprise sales business development and go-to-market leadership team on business goals and priorities.Stay abreast of market dynamics buyer needs and competitive pressuresStay abreast of latest marketing practices and be willing to experiment. Drive adoption of AI tools to automate programs and drive team efficiency.Represent Gordian in great Fortive digital touchpoints workshops etc. Your experience:Bachelors degree plus 4 years in a global marketing leadership role 8 years of marketing experience.Proven track record of developing ABM & digital strategies and supporting digital marketing programs in a high growth SaaS and services environment.Proficiency with Salesforce Marketo Qualified and ABM platforms (e.g.6Sense)Proficiency in leveraging AI tools to automate and improve program efficiencyMetrics-driven management approach with strong data-drive analytical mindsetStrong communication and presentation skills.Excellent time management and prioritization skills.Adaptable to different team members work styles and personalities.Prior experience in the construction space is highly desirableRequired Experience:Exec Key Skills Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation Employment Type : Full-Time Department / Functional Area: Marketing Experience: years Vacancy: 1