Senior Director, Product Marketing, Matterport at CoStar Group

Senior Director Product Marketing Matterport<br>Job Description<br>CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information analytics and online marketplaces and 3D digital twin technology. Included in the S&P 500 Index and the NASDAQ 100 CoStar Group is on a mission to digitize the worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives.We have been living and breathing the world of real estate information and online marketplaces for over 35 years giving us the perspective to create truly unique and valuable offerings to our customers. Weve continually refined transformed and perfected our approach to our business creating a language that has become standard in our industry for our customers and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers our employees and investors. By equipping the brightest minds with the best resources available we provide an invaluable edge in real estate.About Matterport:Matterport a CoStar Group (NASDAQ: CSGP) brand is transforming the built world through its pioneering 3D digital twin and AI-driven spatial data platform. By combining immersive technology precision data and advanced visualization capabilities Matterport empowers professionals across industriesincluding commercial real estate hospitality architecture construction and designto market manage and analyze properties in entirely new ways.What We Are Looking For:We are seeking an experienced and strategic Senior Director Product Marketing to help lead Matterports North Americas product marketing organization. Based in Arlington Virginia this role will oversee a team of Product Marketing Managers located in various markets in the United States responsible for brand awareness driving go-to-market execution customer engagement and adoption across the regions.Reporting to the Vice President of Marketing this role will define the product marketing strategy for North America ensuring regional alignment with CoStar Groups business objectives. The Senior Director will serve as the key regional leader for Matterports marketing operations ensuring cohesive strategy localized messaging and measurable business impact across diverse North American markets.This position is located in Arlington VA and in office Monday through Friday.RESPONSIBILITIESStrategic Leadership & VisionLead and manage a team of Product Marketing Managers across the United States ensuring alignment of messaging priorities and execution.Define and execute the regional product marketing strategy for Matterport in North American markets in coordination with CoStar Groups marketing leadership.Translate Matterports technologydigital twins AI and spatial datainto relevant positioning and narratives.Ensure consistency of brand and product messaging across North American markets while adapting campaigns for local market nuances and customer needs.Go-to-Market Strategy & ExecutionDrive go-to-market planning and execution for all Matterport product launches and campaigns within North America.Collaborate cross-functionally with regional Sales Product Research and Technology teams to deliver integrated go-to-market programs that drive adoption and revenue.Develop value propositions customer journeys and competitive positioning specific to North American markets and industries.Support sales enablement through creation of region-specific toolkits playbooks and messaging frameworks.Market Insights & Performance OptimizationLead ongoing market intelligence and competitive research across North America to identify trends customer needs and growth opportunities.Establish performance frameworks and metrics to measure marketing effectiveness campaign success and ROI across regional activities.Translate insights into actionable recommendations that shape regional marketing strategies.Team Development & Organizational LeadershipRecruit manage mentor and develop a high-performing team of regional Product Marketing Managers.Foster collaboration and knowledge-sharing across markets to ensure best practices are scaled effectively.Partner closely with CoStar Groups leadership teams to maintain strategic alignment across business units and countries.Thought Leadership & Industry PresenceRepresent Matterport as a marketing leader at North American industry events trade shows and conferences.Build partnerships with trade associations and industry organizations to strengthen Matterports visibility and leadership in the regions.Support CoStar Groups European brand initiatives by contributing to thought leadership and cross-portfolio marketing programs.Qualifications:Bachelors degree required from an accredited not-for-profit in person University or College.10 years of progressive B2B marketing experience including at least 5 years in product marketing leadership roles.Proven success in building and scaling product marketing teams preferably within technology SaaS or proptech industries.Deep understanding of go-to-market planning product positioning and lifecycle marketing.Demonstrated ability to manage complex multi-stakeholder projects and influence cross-functional alignment.Strong analytical mindset with a track record of turning data into strategic action.Exceptional leadership communication and presentation skills with the ability to engage executive audiences.A track record of commitment to prior employers.Preferred Skills and Qualifications:MBA or equivalent advanced degree.Passion for technology and innovation with expertise in areas such as AI data and digital experience platforms.Experience in commercial real estate or related sectors (CRE AEC construction tech or proptech)WHATS IN IT FOR YOUWhen you join CoStar Groupyoullexperience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internaltrainingandtuition reimbursement.Our benefits package includes (but is not limited to):Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription DrugLife legal and supplementary insuranceVirtual and in person mental health counseling services for individuals and familyCommuter and parking benefits401(K) retirementplanwith matching contributionsEmployee stock purchase planPaid time offTuition reimbursementOn-site fitness center and/or reimbursed fitness center membership costs (location dependent) with yoga studio Pelotons personal training group exercise classesAccess to CoStar Groups Diversity Equity & Inclusion Employee Resource GroupsComplimentary gourmet coffee tea hot chocolate fresh fruit and other healthy snacks#LI-NH1#Matterport<br>CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testingRequired Experience:Exec Key Skills Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation Employment Type : Full-Time Experience: years Vacancy: 1