Senior Lifecycle & Retention Marketing Manager at Pearl West

About the RoleWere looking for a seasoned lifecycle and retention marketing leader to own and optimize the customer journey across our portfolio of DTC brands. This is a high-impact individual contributor role for someone who has built retention programs from the ground up and can demonstrate meaningful revenue impact through improved LTV and customer engagement.Youll be responsible for developing and executing comprehensive lifecycle strategies implementing sophisticated retention programs and building a testing culture that continuously improves customer value. While this role doesnt include direct reports you should have experience building and managing lean high-performing teams - whether contractors agencies or cross-functional partners.What Youll OwnLifecycle Strategy & ExecutionDesign and implement end-to-end lifecycle marketing programs across email SMS push and emerging channelsBuild sophisticated segmentation strategies based on customer behavior purchase patterns and engagement signalsOwn retention metrics including repeat purchase rate customer LTV churn reduction and engagement KPIsDevelop win-back reactivation and cross-sell/upsell campaigns that drive meaningful revenueLoyalty & Subscription ProgramsArchitect and optimize loyalty programs that drive repeat purchase behavior and increase customer lifetime valueManage subscription retention strategies reducing churn and improving take ratesImplement tiered rewards structures referral programs and VIP experiences that create lasting brand affinityTesting & OptimizationDrive a rigorous testing roadmap across messaging timing offers and creativeAnalyze cohort performance identify trends and translate insights into actionable strategiesStay ahead of industry benchmarks and bring best practices from leading DTC brands into our ecosystemCross-Functional LeadershipPartner with growth product and customer experience teams to create seamless customer journeysManage relationships with technology vendors agencies and freelancers to execute at high velocityBuild processes and systems that allow lean teams to operate efficiently at scaleWhat You BringExperience & Track Record5-7 years in lifecycle retention or CRM marketing roles at fast-growing DTC brandsProven track record of improving key retention metricsshow us the before/after of programs youve builtExperience managing or scaling brands from $10M to $50M in revenueHistory of building and managing lean high-output teams (even without direct reports)Technical ExpertiseDeep knowledge of retention and loyalty platforms (Klaviyo Attentive Yotpo LoyaltyLion etc.)Strong proficiency with subscription platforms (Recharge Skio Bold etc.) and their retention leversComfortable with analytics tools and building dashboards to track performanceUnderstanding of customer data platforms and segmentation strategiesStrategic MindsetYou know industry benchmarks cold and can articulate what good looks likeYou understand cohort analysis LTV modeling and retention economicsYou can balance long-term brand building with short-term revenue optimizationYou stay plugged into whats working across leading DTC brandsExecution StyleScrappy self-starter who thrives in fast-paced resource-constrained environmentsBias toward action and testing over perfection and planningComfortable wearing multiple hats and rolling up your sleevesExcellent project management skillsyou ship things on time and hit your numbersYour First 90 DaysDays 1-30: Audit & Quick WinsConduct comprehensive audit of current flows campaigns and customer segments across all brandsBenchmark performance against industry standards and identify performance gapsMap the complete customer journey and identify friction points or missed opportunitiesImplement 3-5 quick wins that can show immediate impact (copy improvements timing optimizations segment fixes)Establish baseline metrics and reporting infrastructureDays 31-60: Strategic BuildoutLaunch additional high-impact customer segments based on behavior value and lifecycle stageRedesign underperforming flows with optimized messaging cadence and offersBegin systematic A/B testing program across key touchpointsImprove Month 1 retention rate by 20% through optimized onboarding and early engagementDevelop 90-day testing roadmap with prioritized initiativesDays 61-90: Scale & OptimizeImprove Month 2 and Month 3 retention rates by 20% through enhanced nurture and replenishment strategiesLaunch or optimize loyalty program mechanics to drive repeat behaviorImplement advanced win-back and reactivation campaigns for lapsed customersIncrease overall customer LTV by 30% through improved retention cohorts and frequencyBuild scalable processes and playbooks that allow lean team executionWhat Makes You Stand OutYouve built a loyalty or subscription program that has become a meaningful revenue driverYou have case studies showing 15% improvement in retention metricsYoure active in DTC communities and stay ahead of emerging tacticsYouve managed complex tech stacks and can evaluate/implement new tools independentlyYou have experience across multiple categories (pet brand consumables supplements beauty etc.)How to Apply:Please submit:Your résumé/CVA short cover letter (1-2 paragraphs) describing your most successful talent-scouting win: who the creator was how you found them and what you achieved.Optionally: Portfolio of work**This is a remote position** Required Experience:Manager Key Skills EAM,Electrical Controls,Design Management,ABB,Document Control,Corporate Development Employment Type : Full-Time Experience: years Vacancy: 1