Senior Manager, Digital Site Merchandising - Converse at Nike

The annual base salary for this position ranges from $126,100.00 in our lowest geographic market to $265,900.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.Information about benefits can be found here.WHO YOU’LL WORK WITHReporting into the Director of Digital Site Experience & Merchandising, you will partner closely with cross-functional stakeholders across Site Experience, Digital Marketing, Site Operations, Buying/Planning, Brand Marketing, and Analytics. You will lead and develop a team of site merchandisers, working collaboratively to deliver impactful, consumer-first digital experiences. This role operates at the intersection of global alignment and market execution, ensuring strategies are consistently brought to life in a way that resonates with the consumer.WHO WE ARE LOOKING FORWe’re looking for a strategic and consumer-focused digital leader with a strong background in e-commerce and site merchandising within fashion, apparel, or footwear. This individual brings a balance of commercial acumen, analytical rigor, and creative thinking, with a passion for elevating the consumer experience across digital touchpoints.7–9+ years of experience in e-commerce, digital merchandising, or digital trading within retail, fashion, or sportBachelor's degree in Computer Science, Information Systems, Engineering, Business, or related field. Will accept any suitable combination of education, experience and training.Proven experience leading and developing high-performing teamsStrong commercial mindset with experience driving digital KPIs (conversion, revenue, AOV, engagement)Deep understanding of site merchandising levers including navigation, search, filters, product storytelling, and on-site journeysExperience developing and executing testing and optimization strategiesAdvanced analytical skills and experience with tools such as Adobe Analytics, Tableau, and experimentation platformsStrong cross-functional leadership and ability to influence in a matrixed environmentHighly organized with strong project management skills and ability to manage multiple prioritiesPassion for digital innovation, consumer experience, and the Converse brandWHAT YOU’LL WORK ONOverviewThe Senior Site Merchandising Manager will lead the strategy and execution of site merchandising for Converse.com, delivering a best-in-class consumer experience that drives engagement and commercial performance. Working in close partnership with cross-functional teams, this role will translate brand and commercial priorities into impactful digital experiences, ensuring alignment across markets while enabling effective local execution. Through strong commercial acumen, data-driven decision making, and a test-and-learn mindset, you will continuously evolve the on-site experience and elevate merchandising strategies across regions.Digital Strategy & Commercial PerformanceDevelop and drive site merchandising strategies aligned to seasonal brand and business priorities and commercial objectivesTranslate brand and product priorities into clear onsite execution plans that optimize conversion and engagement and bring to life our products in ways that make them truly shine for the consumerPartner with cross-functional teams to align on priorities and ensure cohesive execution across digital touchpointsIdentify opportunities to enhance site performance and contribute to the evolution of digital capabilities over timeSite Merchandising & Consumer ExperienceLead the end-to-end execution of site merchandising, ensuring a seamless and compelling consumer journeyOversee site taxonomy, navigation, search optimization, and product lifecycle managementPartner with Content and Storytelling teams to create and manage the digital calendar, including launches, campaigns, and promotional momentsElevate product storytelling and visual merchandising across the site to support both brand and commercial goalsEnsure consistency in how experiences are executed while allowing for relevant adaptation to different market needsTesting, Optimization & InsightsOwn site merchandising input and prioritization of a structured A/B testing and optimization roadmap to continuously improve site performancePartner with analytics, UX and digital capabilities teams to prioritize, execute, and scale testing initiativesTranslate data and insights into clear, actionable recommendations that improve the consumer experienceDeliver regular reporting and insights on site performance, testing outcomes, and optimization opportunitiesCross-Functional CollaborationPartner with CRM, Content and Storytelling, UX and Brand teams to ensure alignment between onsite and offsite consumer experiencesCollaborate with Buying, Planning, Allocations, Digital Catalog and Operations and Nike SNKRS teams to ensure strong product readiness, assortment flow, and lifecycle managementWork closely with global teams to align on best practices, share learnings, and contribute to continuous improvement of site merchandising strategiesPeople Leadership & Team DevelopmentLead, coach, and develop a team of site merchandisers, setting clear priorities and expectationsFoster a collaborative, high-performing team environment focused on consumer impact and business resultsBuild team capability across merchandising, analytics, and optimization practicesEstablish effective ways of working that enable strong execution and cross-functional alignmentInnovation & Continuous ImprovementIdentify opportunities to enhance the digital experience through emerging tools, capabilities, and personalizationChampion a test-and-learn culture, driving continuous iteration and improvementStay connected to industry trends and competitive benchmarks to inform future opportunitiesContribute to evolving how site merchandising is executed and scaled across our WE and NA digital footprint.We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.SummaryLocation: Boston, MassachusettsType: Full time