Senior Manager Director of Social Media at Certified Collectibles Group

Senior Manager / Director of Social Media Certified Collectibles Group (CCG)Location: Hybrid Sarasota FL or Remote (U.S.-based)Department: MarketingReports to:SVP Global MarketingCertified Collectibles Group (CCG)aglobal leader intheauthenticationandgradingofcollectiblesis expandingandbuilding a worldclass digital marketing organization. We are seeking a forwardthinking Social Medialeaderto elevateCCGs storytelling grow ouraudienceand deepen our connection with collectorsand content creatorsacross everysocial mediaplatform.Role OverviewThis role leads the strategy operationsand innovation behindCCGs social media ecosystem. The ideal candidate is equal parts strategist creatoranalystand culturetranslator someone who understands fandom communities the collectibles market and the power of digital storytelling.You will overseeCCGs organic and paid socialstrategyacross Instagram TikTok YouTube XFacebookand LinkedIn ensuring each platform reflectsCCGs authority while capturing the passion and energy of the collector community.In this roleyou willbe responsible for:Strategy & LeadershipOwn the global social media strategy forCCGacross all collectible categoriesand regions with a focus on engagementDefine and evolveCCGs social voice to reflect authoritytransparencyand community passionLead and mentor a growing team of socialmediaspecialistsPartnercross-functionallyto support launches revealsshowsand categoryor regionalexpansionsOversee content calendars and platformspecific storytelling tailored to collectors and hobbyistsDevelopaneducationalinspirationaland entertaining contentstrategyrooted inCCGs authority and industry impactLead liveevent and convention social coverage to amplifyCCGs presence worldwideDrive our community engagement strategy with proactive responses creatorpartnershipsand fan dialogueGrowth & PerformanceDrive performance across organic and paid social to grow reachengagementand conversionManage paid social campaigns supporting acquisitionsubmissionsand brand awarenessTestscaleand innovate withnew contentformats creatorstrendsand platform technologiesBuild and manage partnerships with influencers graderscreatorsand collectors who elevateCCGs storyCollaborate with Creative on multimedia production including videoanimationand livestream contentSupport categoryspecific initiatives (comics cards etc.) with tailored social strategies in partnership with verticals Marketing leaderWhat will help yousucceed710 years of experience in social media marketing ideally in collectibles gaming entertainment pop culture or similarProven success leading social strategy for a consumerfacing or fandomdriven brandExpertisein both organic and paid social with handson experienceoptimizingperformance across platformsStrong leadership skills with experience guiding content teams and building operational consistencyDeep understanding of analytics audiencesegmentationandKPI optimizationA passion for collectibles and an understanding of collector culture is a significant advantageKPIs for SuccessMonthovermonth engagementandfollowinggrowth acrossCCGs social channelsPerformance and ROI of paid social campaignsContent performance (views retention shares sentiment)Traffic and conversion impact onCCGwebsitesand submission flowsCommunity growthsatisfactionandsentiment within the collector ecosystemAboutCCGThe Certified Collectibles Group is the worlds leading provider of expert impartial and tech-enabled services that add value and liquidity to collectibles. Its iconic companies include:- Numismatic Guaranty Company (NGC)- Paper Money Guaranty (PMG)- Certified Guaranty Company (CGC)- James Spence Authentication (JSA)- Authenticated Stamp Guaranty (ASG)Since 1987 the Certified Collectibles Group companies have certified over 100 million coins banknotes comic books TCGs sports cards video games home video collectiblesstampsand more. Today CCG serves the world of collectibles online and at its offices in the United States United Kingdom GermanyDubaiand China.Required Experience:Director Key Skills Marketing,Google Analytics,Photography,Facebook Advertising,Hootsuite,Social Listening,Content Development,SEO,Adobe Photoshop,Social Media Management,Copywriting,Content Management Employment Type : Full Time Experience: years Vacancy: 1