Senior Manager, Global Influencer Marketing at Coty

SENIOR MANAGER GLOBAL INFLUENCER MARKETINGNEW YORK NYCOTY is looking for smart leaders who are fast and passionate. Cotys Sr. Manager Global Influencer Marketingrole offers unmatched impact: leading a transformative brand that sparks authenticity celebrates uniqueness and inspires beauty globally.RESPONSIBILITIESAs our Sr. Manager Global Influencer Marketing youll own product development marketing strategy and the innovation pipelinefrom concept through retail executionfor one of the worlds most dynamic beauty brands.In this role you will support the Kylie Cosmetics PR team in building the international influencer marketing and PR strategy for with a strong focus on digital and social communications to drive brand awareness and visibility. The Senior Manager will help lead local/global implementation and coordination of strategies working closely with the markets to use the power of traditional and digital media to facilitate and inspire connections and engagement between Kylie Cosmetics and its target audiences.The Sr. Manager Global Influencer Marketing reports to the Global Director of Marketing based in the NY offices. The successful candidate will liaise and communicate internally with various departments such as Marketing Trade Supply Chain Finance global markets as well as the Kylie Cosmetics brand team.The ideal candidate has proven experience in color cosmetics and/or fragrance thrives in a fast-paced dynamic environment and understands omni-channel marketing best practices in the beauty industry. You are passionate creative culturally attuned highly organized and analyticalwith a natural ability to inspire and lead.Your main focus:Support Kylie Cosmetics team in animating the global strategic roadmap Identify source and coordinate CGC for DTC initiatives driving engagement and supporting the end-to-end marketing funnel.Oversee the strategic development of global influencer mailers across launch and evergreen programs ensuring cohesive brand storytelling and high-impact delivery.Strategize lead and optimize paid influencer initiatives driving performance efficiency and cross-channel integration.Manage develop and execute international IM / PR Strategies and Guidelines to maximize press coverage digital visibility and positive consumer engagementDesign develop and implement international influencer marketing and PR tools:Influencer and PR event templatesInfluencer partnership and seeding guidelinesEditorial Press Tools/CollateralsCalendars/Local Activation GuidelinesEvent planning & GuidelinesWork closely with local markets to execute all IM and PR programming; maintain interaction and communication with Local IM/PR TeamsSupport their PR/IM plan events & influencers partnership programsCoordinate press outreach interviews and media listsObtain regular information on local initiativesGain alignment on programming with Kylie Cosmetics teamWorking with external agencies support event preparation and execution both on a Global and local levelDevelop and execute consumer social engagement strategies to support the brand in key marketsWork closely with our PR agency to ensure a 360 degree partnership for print digital and social media coverageFoster & maintain good relationships / partnerships with influencers & cross functional teams Oversee day-to-day budget management and supplier paymentsTrack analyze and monitor monthly print press digital & influencers coverage results identifying key insights to optimize brand strategyWorking for Coty meansour people make us who we are. They are the brightest minds bringing innovative concepts to life. If youre someone unwilling to settle likes to envision larger possibilities accelerate learning and push boundaries wed love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity valuing diverse perspectives and backgrounds. Your ideas will count fostering a career where you can achieve more than you ever imagined.The team consists of Sr. Manager Global Influencer Marketing working closely together with several departments such as (DTC Marketing Supply Chain Design Trade Marketing Finance Supply Chain as well as Kylie Cosmetics PR & Marketing teams). All your colleagues are supportive kind hard-working and are always up to problem solve! QUALIFICATIONSWed love to see candidates who have:Essential: 4-7 years experience in cosmetics influencer marketing (mailers seedings paid content event coordinating) Strong Understanding of the beauty influencer industry focusing on content that garners awareness and paid partnerships that are authentic Detail oriented can work in fast paced environments solution-orientedBachelors degree required; MBA a plusGlobal experience with strong knowledge of the U.S. marketStrong interpersonal and relationship-building skillsPassionate purpose-driven leader with proven ability to inspire and deliver resultsDesirable: Omni channel indie and iconic beauty brand experience is a PLUSExperience working with founder lead brandsIs analytical and fiscally responsibleExperience working with external agenciesOUR BENEFITSAs our Sr. Manager Global Influencer Marketing this is unique role with a genuine opportunity to make an impact. Youll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way. Cotys global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.Base Salary Range: $135000-$145000Global exposure working across international teams/brandsHybrid working scheduleGenerous paid time off and holidaysSummer Fridays Comprehensive health dental and vision coverageRECRUITMENT PROCESSOur recruiter will contact you.A telephone/online introductory meeting follows.A first online/in-person interviewA second interviewYou will receive a proposal with the terms of employment.ABOUT COTYCoty is one of the worlds largest beauty companies with an iconic portfolio of brands across fragrance color cosmetics skincare and body care. At Coty we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every youre the kind of person who refuses to settle if you want to think bigger learn faster and go further than you ever thought possible wed love to hear from you.Coty is deeply committed to creating a more open inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!EQUAL EMPLOYMENT OPPORTUNITIES We offer equal employment opportunity to qualified individuals without regard to race religion color national origin age genderdisability sexual orientation gender identity gender expression marital status veteran status or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills abilities experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.English - Please click on thislinkto review the Notification of Equal Opportunity Rights posterEspañol - Por favor haga unclicen el enlace para revisar el poster de la Ley de los Derechos de Igualdad de EmpeoFor additional information about Coty Inc. please visit Experience:Senior Manager Key Skills Bidding,Integration,Christmas Temporary,ABB,Elevator Maintenance,Application Engineering Employment Type : Full Time Experience: years Vacancy: 1 Monthly Salary Salary: 135000 - 145000