Senior Manager, Integrated Media Strategy at Pfizer

Senior Manager Integrated Media StrategyOVERVIEW:Pfizer is driving a transformation of its marketing organization that will see the best marketers of science support the most trusted brand in the industry. The Senior Manager Integrated Media Strategy will be a key role within the CMO helping define the media strategy for Pfizer products and serving as the chief point of connection between media and commercial teams. This position will report to the Senior Director Integrated Media Strategy and be instrumental in helping to craft integrated media strategy for Primary Care products. This candidate will bring a deep understanding of the intricacies of full-funnel marketing for major brands with digital experience at their core. This person will partner closely with other members of the CMO as well as other organizations to drive a robust data-driven and highly strategic approach that moves Pfizer from a leading pharma brand into a leading healthcare and patient-first organization.ROLE SUMMARY:The Senior Manager Integrated Media Strategy is responsible for helping define the integrated media strategy for specified Primary Care brands and will play a lead role in developing our go-to-market media approach. This candidate will partner closely with the media agency and other key constituents in the CMO organization to develop audience-centric insight-driven media strategy and tactical plans across paid owned and earned media channels aligned with the overall product marketing strategy. The ideal candidate is results-driven with a focus on achieving marketing excellence and delivering measurable performance results.In this role the Senior Manager Integrated Media Strategy Primary Care brands must leverage strong cross-functional abilities to collaborate effectively with a number of key business partners. To be successful in this role the candidate will seek cross-stakeholder insights and perspectives from and collaborate with the following teams:Interface with the Media Agency and any external agencies supporting Pfizer working closely together to incorporate media best practicesPartner with Commercial Marketing Teams to design and implement audience-centric media strategy and tactical plans that deliver against a specific products marketing objectivesLeverage insights from CRM & Audience Intelligence to craft highly impactful audience strategyPartner with Commercial Analytics team to action insights from the MROI model into media mix decision-makingCollaborate with Media counterparts (Performance Media Earned & Partnership Media) to support strategy and activation across paid owned and earned mediaAlign closely with Media Measurement team to analyze media performance on a regular cadence and implement optimizations on an ongoing basisROLE RESPONSIBILITIES:Develop media strategy across paid owned and earned channels in partnership with key constituentsCultivate deep understanding of Primary Care products and Therapeutic Area landscape in an effort to orchestrate the optimal media and audience strategiesLeverage deep insights on consumer behaviors to drive media mix decisions that support optimal media investment allocationsOptimize media mix based on new data and insight into campaign performanceUphold core Pfizer Values (Courage Excellence Equity and Joy) in day-to-day activitiesQUALIFICATIONS:Basic qualifications7 years Marketing or Media experience in a professional environmentBS Degree in Marketing or equivalent experience (MBA Preferred)Broad knowledge of the pharmaceutical industry and healthcare environmentDeep experience in digital strategy and performance tactics that lead to business outcomesUnderstanding of data-driven media planning and buying approachesFamiliarity with media and vendor landscape and application of media trends in powering business resultsExperience with working with agencies technology companies or consulting partners in advertising and marketing techProven ability to work collaboratively across multiple teamsExceptional interpersonal skills and mastery of working in a matrixed environmentExcellent communication skills; can articulate complex concepts to a diverse audienceCreative innovative problem solver who leads with insights derived from dataAbility to manage cross-functional and cross-business projects and initiatives identifying risks and removing roadblocks to enable the teams to achieve successful deliveryStrong writing presentation and influencing skillsDemonstrate ability to thrive under pressure to take accountability and to meet deadlinesCandidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Preferred qualificationNY or PA-based locationAdditional Job Information:Last Date to Apply: December 13 2025Work Location Assignment:HybridThe annual base salary for this position ranges from $120800.00 to $201400.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Pfizer endeavors to make to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing please email. This is to be used solely for accommodation requests with respect to the accessibility of our website online application process and/or interviewing. Requests for any other reason will not be returned.Marketing and Market ResearchRequired Experience:Senior Manager Key Skills Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics Employment Type : Full-Time Experience: years Vacancy: 1 Monthly Salary Salary: 120800 - 201400