Senior Paid Media Manager at Chewy

Our Opportunity:Chewy is seeking a data-driven consumer-focusedSr Performance Marketing Manager (Paid Media) to join our growing team! This role combines strategic campaign development with hands-on execution in one of the fastest-growing verticals at Chewy Chewy Vet Care. You will drive full-funnel performance across paid channels applying deep analytical rigor strong project management skills and a relentless focus on testing and optimization.Were looking for someone who thrives at the intersection of data creativity and business strategy. We will need this individual to be capable of building media campaigns from the ground up and managing cross-functional go-to-market efforts that drive brand growth customer acquisition and retention!What Youll Do:Lead the end-to-end planning execution and optimization of performance marketing campaigns across search engines (e.g. Google Bing) and social platforms (Meta Instagram TikTok YouTube)Own campaign buildout including keyword research audience segmentation A/B testing bidding strategy landing page optimization and feed management for Shopping/PMax campaignsAnalyze campaign and category performance using analytics platforms such as Google Analytics SQL and Tableau; deliver actionable insights and strategic recommendationsPartner with brand product and category managers to align on quarterly goals and marketing prioritiesDrive cross-functional collaboration across teams including Product Engineering Brand Marketing Email Social Content and Category Management to deliver cohesive go-to-market plansCollaborate with the organic social and influencer teams to amplify high-performing influencer content through paid media strategies (e.g. whitelisting boosting paid social ads)Constantly evaluate new opportunities to scale customer acquisition and retention through experimentation and data-driven decision-makingMaintain up-to-date knowledge of search marketing trends tools and standard methodologies to keep campaigns innovative and competitiveWhat Youll Need:Bachelors degree in Marketing Economics Computer Science Mathematics or related field (MBA is a plus)8-10 years of experience in performance marketing paid search or integrated marketing strategy ideally in services e-commerce or a direct-to-consumer environmentProven hands-on experience building and optimizing Shopping/PMax campaigns using product feeds within the last 3 yearsFamiliarity with feed management tools and automation platformsAdvanced analytical skills with experience using tools like SQL Google Analytics Tableau and ExcelStrong experience in A/B and multivariate testing and a track record of turning insights into resultsAbility to manage multiple cross-functional projects with high attention to detailStrong storytelling and communication skills (written and verbal)A self-starter mentality with the ability to thrive in a fast-paced ambiguous environmentProven ability to drive measurable results across paidWillingness to travel periodically as needed#LI-Hybrid#LI-JL7Required Experience:Manager Key Skills Digital Marketing,Marketing,Google Analytics,Google Docs,Facebook Advertising,Google AdWords,Google Marketing Platform,Google Ads,Media Buying,Media Planning,Social Media Management,DoubleClick Employment Type : Full Time Experience: years Vacancy: 1